What AI and automation features are available in Sprout?
Table of Contents
You must be the account owner to enable OpenAI Integrations and use the AI features.
Sprout Social’s Artificial Intelligence (AI) and automation features help you go beyond repetitive processes to focus on what matters most: the creativity and strategic thinking no machine can emulate. Sprout offers both proprietary AI tools based on over 10 years of historical social data and an integration with OpenAI.
Common terms
You may see some of these terms in conversations about AI. The following are brief definitions that explain how we use these terms at Sprout.
AI: Computers that can perform tasks that require problem-solving and learning. Example tasks include speech and language processing and making recommendations based on patterns.
Machine learning (ML): Machine learning is a sub-field of AI. Using machine learning, computers can make predictions based on past behavior and “learn” from new information.
Natural language processing (NLP): Natural language processing is a sub-field of AI that focuses on the recognition and analysis of speech and text. NLP enables computers to parse context and generate meaningful text.
AI and automation features
This table shows the Sprout AI or automation feature, a brief description and the type of feature.
| Feature name | Description | Type of feature | Third- Party AI | Can this be disabled? |
| Analyze by AI Assist | Generates significant insights to Social Listening topics. | AI, NLP. | Yes, integration with Open AI | Yes |
| Analyze Chart by AI Assist | Creates summaries of data in My Reports. | Claude (AWS) | No | No, use is optional |
| Enhance by AI Assist (Publishing) | Uses Sprout’s OpenAI integration to generate options for your post text and tone in Compose | AI, NLP. Integration with OpenAI | Yes, integration with Open AI | Yes |
| Enhance by AI Assist (Smart Inbox) | Uses Sprout’s OpenAI integration to let you choose from four different stylistic tones in the Smart Inbox | AI, NLP. Integration with OpenAI | Yes, integration with Open AI | Yes |
| Message Ideas by AI Assist | Uses Sprout’s OpenAI integration to generate three options for Message Ideas in Employee Advocacy | AI, NLP. Integration with OpenAI | Yes, integration with Open AI | Yes |
| Recommend by AI Assist | Uses Sprout’s OpenAI integration to generate suggestions for keywords in Listening queries and themes | AI, NLP. Integration with OpenAI | Yes, integration with Open AI | Yes |
| Summarize by AI Assist | Uses Sprout's OpenAI integration to generate summaries of messages (including Smart Inbox private messages) | Claude (AWS) | No | No, use is optional |
| Summarize by AI Assist (Social Listening) | Generates summaries of Social Listening messages | AI, NLP | Yes, integration with Open AI | Yes |
| Generate by AI Assist | Uses Sprout's OpenAI integration to generate alt text for post images | AI, ML. Integration with OpenAI | Yes, integration with Open AI | Yes |
| Generate by AI Assist (EA) | Uses Sprout's OpenAI integration to suggest additional message ideas for employees to share to their networks | OpenAI | Yes, integration with Open AI | Yes |
| Generate Posts by AI Assist | Uses Sprout's AI to generate text content for posts | Claude (AWS) | No | No, use is optional |
| Generate Subtitles by AI Assist | Uses Sprout's OpenAI integration to add subtitles to videos with one click to engage more of your audience | AI, NLP, Integration with Open AI | Yes, integration with Open AI | Yes |
| Optimal Send Times | Gives you options for the best times to post within Sprout and Employee Advocacy based on your audience’s engagement | AI, ML | No | No, use is optional |
| ViralPost | Schedules the best time for your posts in the Sprout Queue based on your audience’s engagement | AI, ML | No | No, use is optional |
| Find Content | Surfaces content shared across social media platforms on selected topics | AI, ML | No | No, use is optional |
| Suggested Hashtags | Looks at the last 30 days to derive the most frequency/recently used hashtags for Instagram/TikTok and populate these for users in Compose. (This is only available on desktop at this time.) | AI, ML, NLP | No | No, use is optional |
| Industry Themes | Automatically marks Listening aspects for various industries | AI, ML | No | No, use is optional |
| Classify Message Intent | Auto-tagging (or labeling) messages as they arrive in Inbox for categories like "support request", "brand love", etc | AI, ML | No | No, use is optional |
| Classify Response Recommended | Response Recommended tag added to messages and reviews for faster response | AI, ML | No | No, use is optional |
| Message approval workflows | Creates workflows for obtaining approvals on posts in Publishing | Automation | No | No, use is optional |
| Sentiment in Messages | Classifies your Smart Inbox messages and Reviews as Positive, Negative, Neutral or Unclassified | AI, ML, NLP | No | No, use is optional |
| Automated Rules | Creates rules for published posts or incoming messages or reviews based on specific criteria | Automation | No | No, use is optional |
| Reply approval workflows | Creates workflows for obtaining approvals on replies to messages in the Smart Inbox | Automation | No | No, use is optional |
| Chatbots | Creates automated conversation workflows for common questions | Automation | No | No, use is optional |
| Sentiment in Listening | Classifies messages in Listening as Positive, Negative, Neutral or Unclassified | AI, ML, NLP | No | No, use is optional |
| Spike Alerts in Listening | Notifies you when there are changes in your Listening Topic volume, potential impressions, engagement or sentiment | AI, ML | No | No, use is optional |
| Smart Categories | Identifies, classifies and groups entities in your Listening Topic | AI, ML, NLP | No | No, use is optional |
| Explicit content filtering in the Listening Query Builder | Filters out explicit content in your Listening Topic | AI, ML, NLP | No | No, use is optional |
| Related keywords and hashtags in Listening | Shows the most common keywords and hashtags in your Listening Topic | AI, ML, NLP | No | No, use is optional |
| Scheduled Reports | Schedules recurring PDF deliveries for Sprout reports | Automation | No | No, use is optional |
| Data Masking | Mask PII in the Inbox and agent workspace | AI ML NLP | No | Yes |
AI in Sprout Social Influencer Marketing
Available as of April 2025, Sprout Social’s Influencer Marketing product offers AI features designed to streamline the workflow for brands and agencies in their influencer marketing campaigns.
| Feature name | Description | Type of feature | Third- Party AI | Can this be disabled? |
| Creator Search | Creator discovery now leverages semantic search, replacing the previous keyword and category-based filtering system with an approach that surfaces creators based on their content. | Vector embeddings, AI, NLP. | Yes, integration with OpenAI | No |
| Creator Suggestions | By leveraging a better understanding of a creator’s content, the platform can suggest other creators similar to those you’ve searched for, or that have been added to your Creator List. | Vector embeddings, AI. | Yes, integration with OpenAI | No |
| Generate keywords | When you search by keyword, the system will also suggest similar keywords that might be helpful to refine your search to broader, or more relevant topics. |
Text generation, NLP.
|
Yes, integration with OpenAI | No |
| Content Topics | On an influencer’s profile, content topics help you quickly understand the categories that a creator regularly discusses. | Text generation, NLP. | Yes, integration with OpenAI | No |
| Brand Fit Score | On an influencer profile, you can quickly see whether this influencer will be a good fit for your brand. A higher score indicates better alignment. |
Vector embeddings, AI.
|
Yes, integration with OpenAI | No |
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