My Reports
My Reports is a powerful custom reporting tool in Sprout available to Premium Analytics customers. With My Reports, you can take a deep dive into your data and filter by meaningful metrics to extract the insights that matter most to your team and stakeholders. You can choose from a variety of data visualizations and aggregations to build something completely custom for your business.
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Navigating My Reports
Navigate to Reports > My Reports to access My Reports.
You need to be the Account Owner or have the Manage Custom Reports permission to edit or create My Reports.
From My Reports, you can begin creating, editing and sharing Reports. Check out the following video to learn more about how to:
- Use pre-made personal and shared reports
- Create a report
- Add filters and widgets
- Edit a report
- Duplicate a report
- Share a report
If you're not a Premium Analytics subscriber, but have access to Custom Report Builder, many of the filters, configurations and widgets in the following videos aren't available. Contact your Sprout rep to learn more about Premium Analytics and how to unlock additional filters and widgets to get the most out of your reporting.
Getting started
You can build reports to get the analytics you're looking for. The following videos walk through some common use cases.
Comparing post performance across different networks
Comparing video performance across different networks
Visualizing engagements
Using Analyze Charts by AI Assist
Analyze Charts by AI Assist summarizes data from My Reports charts to help you more easily draw insights from your reporting data.
Supported charts will now have an Analyze by AI Assist icon . Click the icon for up to five bullet points summarizing the most important content from the underlying data of a chart.
Only charts that are created via the “My Reports” section can be summarized. No legacy Reporting charts or curated reports are supported at this time.
Currently, only English summaries are supported. Multilingual capabilities are planned for the future.
FAQs
How many Reports can I create?
There’s no limit to the number of Reports you can create per Group.
How many widgets can I add to a Report?
There’s no limit to how many widgets you can add.
If I duplicate a Report, will it be available in another Group?
No, Report visibility is limited to the Group where you created it.
What data is included in each widget?
Download the widget data availability chart for an overview of the different types of data included in each widget.
Are all charts summarizable?
Not all charts and graphs can be summarized, even those within My Reports. For some charts, the data is already summarized (pie chart, for example).
The charts that support summarization are:
- Audience Growth
- Engagements
- Engagement Rate
- Impressions
- Post Analysis
- Video Views
- Publishing Behavior
- Network benchmarks
- Stories performance
- Pages, Channels, Profiles
Listening Reports (Under the Listening section of My Reports):
- Engagements
- Network Overview (table format)
- Potential Impressions
- Sentiment Trends
- Volume
What happens if I change filters, metrics etc. after I’ve already generated a summary?
You'll be alerted that a change has occurred to the parameters and the summary is likely out of date and should be refreshed.
You can also find more information about data availability and definitions of metrics in the in-app Reporting Resources. To access the Reporting Resources, click the three-dot menu at the top of the report and select Reporting Resources.
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