What are some key use cases for My Reports?

My Reports makes tailoring reports for different use cases seamless. Let's dive into a few scenarios and the corresponding widgets you can use to create impactful, data-rich stories.  

• Executive Reporting
  • You work for a B2B software company that wants a quarterly summary of how social impacted key marketing initiatives around lead gen and awareness for a new product. Because you're sharing this report with your CMO, it needs to be concise, showing only the relevant data.
    • Include the following widgets:
      • Annotations for recap and goals
      • Cross-network summary
      • Cross-network audience growth
      • Cross-network top posts performance
      • Profiles widget broken down by network and link clicks
        

• Content Analysis
  • You work for a university that wants to understand what content performs the best when aiming for alumni donations. You want to analyze not just the post type but also which content categories were top performing for engagement rate and link clicks.
    • Include the following widgets:
      • Cross-network post analysis with Engagement Rate by Tag + Average Performance per Post
      • Top performing content with each widget by tag
      • Lowest performing content by tag
      • Tag performance chart
        

• Campaign Reporting
  • You work for a prominent bank that just wrapped a campaign with an influencer encouraging mobile app downloads and usage. The social team needs to isolate campaign post performance and insights of which campaign content performed the best.
    • Include the following widgets:
      • Annotations for recap and goals
      • Tag performance - Cross Network by Network
      • Top Posts - Cross Network
      • Cross Network/specific network post aggregate broken down by content type, bar chart and post link clicks
        

• Monthly Reporting
  • You work for a popular museum that does monthly reporting to understand social performance. You want to track improvements around your video strategy and follower growth.
    • Include the following widgets:
      • Annotations for recap and insights
      • Cross-network performance summary
      • Cross-network post performance
      • Cross-network engagement by top networks or top content types