X reporting overview

Sprout Social offers a suite of reporting tools to help you measure your X performance. This overview provides context for metrics and reporting features in X.

This article includes the following sections:

What metrics are available for X?

Metrics for X are available at the Post and Profile levels:

  • Profile metrics include backfill data from September 1, 2014, except for Audience Metrics which do not backfill. This data is updated daily.
  • Post metrics include backfill data from September 1, 2014. This data is updated daily.
  • Sprout doesn't zero out negative values for the Other Engagements metric. This means that if you run a report you might see an updated Other Engagement value that could be negative.
  • This article includes more information about reporting data availability.

To learn more about organic vs. paid data in Reports, read this overview.

What reporting features are available for X?

Sprout offers the following Reports specifically for X:

Additionally, X reporting and data are available in the following cross-network reports:

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