Twitter Profiles Report
Sprout’s Twitter Profiles Report helps you understand your audience and how they interact with your content. Use this information to analyze your audience and build a publishing and engagement strategy that speaks to your brand’s demographics and drives performance.
Twitter Activity Overview
Twitter Audience Growth
Twitter Posts & Conversations
Twitter Top Posts
This section show the top 5 Tweets you published within the date range selected. This list can be sorted by the following metrics:
Potential Reach: The total number of people that potentially saw your post. If your message is retweeted by any of your followers, their respective followers would be counted in this post's reach metric.
Responses: The number of Replies and Retweets to your message.
Clicks: The number of people that clicked on a URL in your message. These clicks can be tracked if you included your own bit.ly link or links that were shortened with our link shortener. (Note: We cannot track links that were shortened with other tools.)
Retweets: The number of times your Tweets were retweeted during the reporting period.
This section helps you visualize trends in your content being seen by the Twitter community.
Average Organic Impressions per Day: Number of organic impressions your Tweets received in one day, on average.
Organic Impressions: Number of times users were served your Tweets in their timelines or search results on Twitter. This number does not include paid content.
Twitter Publishing Behavior
This section breaks out the recipients of your Tweets and their content into categories.
Sent Message Content: Number of Tweets that contain photos, external bit.ly links or neither (plain text), out of your total number of Tweets sent.
Conversation Behavior (Last 100 Tweets): Number of Tweets sent @mentioning other Twitter users (Conversation) and outbound Tweets sent to your entire audience (Updates). This reflects the 100 most recent Tweets for the last 30 days from the end date of the selected reporting period, regardless of the reporting period start date.
Contact Behavior (All Tweets): Number of @replies sent to Twitter users that you have not previously contacted (New Contacts) and @replies sent to Twitter users that you have previously engaged with (Existing).
This section helps you visualize trends in how your followers engage with your tweets.
Replies: Number of @replies you received during the reporting period.
Retweets: Number of times your Tweets were retweeted during the reporting period.
Likes: Number of times your Tweets were liked during the reporting period.
Organic Impressions per Follower: Total number of organic impressions divided by the number of followers at the end of the reporting period. Indicates how active your follower base is on Twitter.
Engagements per Follower: Total number of engagements divided by the number of followers at the end of the reporting period. Indicates how much your users engage with your content.
Engagements per Tweet: Total number of engagements divided by the number of Tweets within the reporting period. Indicates how engaging your Tweets were within the reporting period.
Organic Impressions per Tweet: Total number of organic impressions divided by the number of Tweets within the reporting period. Indicates how much exposure your Tweets received within the reporting period.
Engagements per Organic Impression: Total number of engagements divided by the total number of organic impressions. Indicates how much your audience engaged with your Tweets once they were seen.
Twitter Stats by Profile
This section allows you to compare all your Twitter profiles against each other.