Twitter Profiles Report

Sprout’s Twitter Profiles Report helps you understand your audience and how they interact with your content. Use this information to analyze your audience and build a publishing and engagement strategy that speaks to your brand’s demographics and drives performance.

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Twitter Activity Overview 

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This section summarizes your key statistics in the report period.
 
Organic Impressions: Number of times a user was served your Tweets in their timelines or search results on Twitter.
 
Engagements: Total number of times a user interacted with a Tweet. The interactions include clicks anywhere on the Tweet, retweets, replies, follows, favorites, links, cards, hashtags, embedded media, username or profile photo.
 
Clicks: Number of times users clicked on URLs in your Tweets. This data comes from Twitter (rather than Bit.ly).
 

Twitter Audience Growth

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This section breaks down your follower growth during the report period.
 
Total Followers: The total number of Twitter followers on the last day of the report period.
 
Net Followers Gained: Net number of Twitter followers gained within the reporting period.
 
People that You Followed: Number of Twitter accounts you followed within the report period.
 
Follower insight: The percentage increase/decrease of your net new followers, since the previous equivalent date range.

Twitter Posts & Conversations

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This section allows you to compare all your Twitter profiles against each other.

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