Twitter Profiles Report
Table of Contents
Sprout’s Twitter Profiles Report helps you understand your audience and how they interact with your content. Use this information to analyze your audience and build a publishing and engagement strategy that speaks to your brand’s demographics and drives performance.
Customizing the report
Use the filter groups in the Filter Menu to select the profiles you want to view performance data for.
Twitter Performance Summary
This section summarizes your key statistics in the reporting time period.
Impressions: Twitter Impressions is the number of times that all of your posts were displayed to a user during the reporting period. This includes impressions when your posts are retweeted (without comment) by other users. This includes organic activity only.
Engagements: The number of times that users engaged with your posts during the reporting period, including when they liked, @replied, retweeted, or clicked on your posts. This includes both organic and paid activity.
Post Link Clicks: The number of times that users clicked on the link in your posts during the reporting period. This includes organic activity only.
Twitter Audience Growth
Twitter Publishing Behavior
This section shows the different types of posts you published during the selected time period. It includes:
Total Published Posts: This is the number of tweets, retweets with comment, and @replies that you published during the selected date range.
Published Videos: The number of posts that contain a video.
Published Photos: The number of posts that contain a photo but no video.
Published Links: The number of posts that contain a link but no photo or video.
Published Text: The number of posts that contain only text.
Twitter Top Posts
This section show the top 3 Tweets you published within the date range selected.
Twitter Impressions
Impressions: Twitter Impressions is the number of times that all of your posts were displayed to a user during the reporting period. This includes impressions when your posts are retweeted (without comment) by other users. This includes organic activity only.
Engagement
This section helps you visualize trends in how your followers engage with your tweets.
Total Engagements: This is the total number of likes, @replies, retweets, post link clicks, other post clicks, and other engagements.
Likes: Number of times your Tweets were liked during the reporting period.
@Replies: Number of @replies you received during the reporting period.
Retweets: Number of times your Tweets were retweeted during the reporting period.
Post Link Clicks: Number of times that users clicked on the link in your posts during the reporting period. This includes organic activity only.
Other Post Clicks: Number of times that users clicked on the content in your posts, excluding the link, during the reporting period. This includes clicks on the media, hashtags, detail expand, and user profile from your posts. This includes organic activity only.
Other Engagements: Number of times during the reporting period that users engaged with your posts in other ways. This includes such engagements as poll votes, app install attempts, app opens, and follows from your posts. This includes organic activity only.
Engagement Rate
This section helps you measure how engaged people are with your brand. Twitter Engagement Rate (per Impression) is the number of times during the reporting period that users engaged with your posts as a percentage of impressions.
Twitter Profiles
This section allows you to compare all your Twitter profiles against each other.
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