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Twitter Profiles Report


Sprout’s Twitter Profiles Report helps you understand your audience and how they interact with your content. Use this information to analyze your audience and build a publishing and engagement strategy that speaks to your brand’s demographics and drives performance.

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Twitter Activity Overview

This section summarizes your key statistics in the report period.
Impressions: Number of times a user was served your Tweets in their timelines or search results on Twitter.
Engagements: Total number of times a user interacted with a Tweet. The interactions include clicks anywhere on the Tweet, retweets, replies, follows, favorites, links, cards, hashtags, embedded media, username or profile photo.
Clicks: Number of times users clicked on URLs in your Tweets. This data comes from Twitter (rather than

Audience Growth

This section breaks down your follower growth during the report period.
Total Followers: The total number of Twitter followers on the last day of the report period.
New Follower Alerts: Gross total number of new Twitter followers during the report period, based on new follower alerts received. This does not subtract the number of people who have unfollowed you.
Actual Followers Gained: Net number of Twitter followers gained within the report period.
People that You Followed: Number of Twitter accounts you followed within the report period.
Follower insight: The percentage increase/decrease of your net new followers, since the previous equivalent date range.


Posts & Conversations


Your Content & Engagement Habits


This section breaks out the recipients of your Tweets and their content into categories.
Sent Message Content: Number of Tweets that contain photos, external links or neither (plain text), out of your total number of Tweets sent.
Conversation vs. Updates: Number of Tweets sent as @replies to Twitter users (Conversation) and outbound Tweets sent to your entire audience (Updates).
New Contacts vs. Existing: Number of @replies sent to Twitter users that you have not previously contacted (New Contacts) and @replies sent to Twitter users that you have previously engaged with (Existing).


Audience Engagement

Audience Demographics


Twitter Stats by Profile


This section allows you to compare all your Twitter profiles against each other.

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