Twitter Profiles Report

Sprout’s Twitter Profiles Report helps you understand your audience and how they interact with your content. Use this information to analyze your audience and build a publishing and engagement strategy that speaks to your brand’s demographics and drives performance.

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Twitter Activity Overview 


This section summarizes your key statistics in the report period.
Organic Impressions: Number of times a user was served your Tweets in their timelines or search results on Twitter.
Engagements: Total number of times a user interacted with a Tweet. The interactions include clicks anywhere on the Tweet, retweets, replies, follows, favorites, links, cards, hashtags, embedded media, username or profile photo.
Clicks: Number of times users clicked on URLs in your Tweets. This data comes from Twitter (rather than

Twitter Audience Growth


This section breaks down your follower growth during the report period.
Total Followers: The total number of Twitter followers on the last day of the report period.
Net Followers Gained: Net number of Twitter followers gained within the reporting period.
People that You Followed: Number of Twitter accounts you followed within the report period.
Follower insight: The percentage increase/decrease of your net new followers, since the previous equivalent date range.

Twitter Posts & Conversations




This section allows you to compare all your Twitter profiles against each other.

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