Sprout’s Twitter Profiles Report helps you understand your audience and how they interact with your content. Use this information to analyze your audience and build a publishing and engagement strategy that speaks to your brand’s demographics and drives performance.
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Twitter Activity Overview
This section summarizes your key statistics in the report period.
Impressions: Number of times a user was served your Tweets in their timelines or search results on Twitter.
Engagements: Total number of times a user interacted with a Tweet. The interactions include clicks anywhere on the Tweet, retweets, replies, follows, favorites, links, cards, hashtags, embedded media, username or profile photo.
Clicks: Number of times users clicked on URLs in your Tweets. This data comes from Twitter (rather than Bit.ly).
This section breaks down your follower growth during the report period.
Total Followers: The total number of Twitter followers on the last day of the report period.
New Follower Alerts: Gross total number of new Twitter followers during the report period, based on new follower alerts received. This does not subtract the number of people who have unfollowed you.
Actual Followers Gained: Net number of Twitter followers gained within the report period.
People that You Followed: Number of Twitter accounts you followed within the report period.
Follower insight: The percentage increase/decrease of your net new followers, since the previous equivalent date range.
Posts & Conversations
This section shows your volume of sent and received messages alongside each other.
Tweets Sent: A total of all your outbound Tweets, including replies, during the report period.
Direct Messages Sent: DMs sent during the report period.
Total Sent: A total of your outbound messages, including DMs.
Mentions Received: Number of @mentions sent to your account during the report period.
Direct Messages Received: Number of DMs received during the report period.
Total Received: A total of your inbound messages, which includes @mentions and DMs.
Your Content & Engagement Habits
This section breaks out the recipients of your Tweets and their content into categories.
Sent Message Content: Number of Tweets that contain photos, external bit.ly links or neither (plain text), out of your total number of Tweets sent.
Conversation vs. Updates: Number of Tweets sent as @replies to Twitter users (Conversation) and outbound Tweets sent to your entire audience (Updates).
New Contacts vs. Existing: Number of @replies sent to Twitter users that you have not previously contacted (New Contacts) and @replies sent to Twitter users that you have previously engaged with (Existing).
This section helps you visualize trends in how your followers engage with your tweets.
Replies: Number of @replies you received during the report period.
Retweets: Number of times your Tweets were retweeted during the report period.
Favorites: Number of times your Tweets were marked as favorite during the report period.
Impressions per follower: Total number of impressions divided by the number of followers at the end of the report period. Indicates how active your follower base is on Twitter.
Engagements per follower: Total number of engagements divided by the number of followers at the end of the report period. Indicates how much your users engage with your content.
This section helps you understand your typical follower profile.
By Age: An estimated breakout of your followers by age range. Sprout use a mix of third-party tools to determine this.
By Gender: An estimated breakout of your followers by gender. Sprout calculates the breakout using your followers' names.
Twitter Stats by Profile
This section allows you to compare all your Twitter profiles against each other.