Twitter Profiles Report

Sprout’s Twitter Profiles Report helps you understand your audience and how they interact with your content. Use this information to analyze your audience and build a publishing and engagement strategy that speaks to your brand’s demographics and drives performance.

Twitter Performance Summary 

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This section summarizes your key statistics in the reporting time period.

Impressions: Twitter Impressions is the number of times that all of your posts were displayed to a user during the reporting period. This includes impressions when your posts are retweeted (without comment) by other users. This includes organic activity only. 

Engagements: The number of times that users engaged with your posts during the reporting period, including when they liked, @replied, retweeted, or clicked on your posts. This includes both organic and paid activity.

Post Link Clicks: The number of times that users clicked on the link in your posts during the reporting period. This includes organic activity only.

Twitter Audience Growth

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This section breaks down your follower growth during the report period.
 
Followers: The total number of Twitter followers on the last day of the report period.
 
Net Followers Growth: Net number of Twitter followers you acquired during the reporting period.
 
Following: Number of users you are following on Twitter on the last day of the reporting period.

Twitter Publishing Behavior

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This section shows the different types of posts you published during the selected time period. It includes:

Total Published Posts: This is the number of tweets, retweets with comment, and @replies that you published during the selected date range.

Published Videos: The number of posts that contain a video.

Published Photos: The number of posts that contain a photo but no video.

Published Links: The number of posts that contain a link but no photo or video.

Published Text: The number of posts that contain only text.

Twitter Top Posts

This section allows you to compare all your Twitter profiles against each other.

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