Which network Reports include organic vs. paid data?
Table of Contents
For connected profiles, Sprout Social provides total metrics that include organic and paid activity where possible in our reports. However, in some cases Sprout has to provide an organic-only value due to network limitations. This article provides an overview of this information to help you to better understand the results you are seeing in your Reports.
In the following tables, these terms refer to the following:
- Total - organic + paid data
- Organic - Organic data only
- N/A - Not applicable
Profile-level Reporting
This table outlines metrics associated with your overall profile activity over a selected time range. These metrics can be found in the Cross-Network Profile Performance Report, corresponding profile-level reporting widgets for Premium Analytics, and supported Profiles by Network reports.
⭐️ Indicates the metric has an Organic vs Paid metric breakdown available.
| Metric | X | YouTube | TikTok | Threads | Bluesky | ||||
|---|---|---|---|---|---|---|---|---|---|
| Audience | Total | Total | Total | Total | Total | Total | Total | Total | N/A |
| Audience Gained / Lost | Total | N/A | Total | Total⭐️ | Total | Total | N/A | N/A | N/A |
| Impressions | Organic | Total ⭐️ | Total ⭐️ | Organic | N/A | N/A | Total | N/A | N/A |
| Engagements | Organic | Total ⭐️ | Total ⭐️ | Organic | N/A | Total | Organic | Organic | N/A |
| Post Link Clicks | Organic | Total ⭐️ | N/A | Organic | N/A | N/A | N/A | N/A | N/A |
| Video Views | Organic | Total ⭐️ | Organic | Total | N/A | Total | Total | N/A | N/A |
- Facebook: separate Organic and Paid versions of the starred metrics are available within the Facebook Pages Report so long as a Meta Ad Account is connected in the Sprout Group.
- Note: in order to access all paid Engagement activity contributing to your page-level totals, this will require connecting all associated Meta Ad Accounts.
- Note: a breakdown of Paid vs Organic Views will be available in the CSV export of the Facebook Pages Report regardless of any Ad Account connection.
- Instagram: separate Organic and Paid versions of the starred metrics are available within the Instagram Business Profile Report so long as a Meta Ad Account is connected in the Sprout Group.
- LinkedIn: the metrics, Organic Followers Gained and Paid Followers Gained are available for selection in-app for Premium Analytics users and available in the CSV export of the LinkedIn Pages Report for all plan-levels.
Post-level Reporting
This table outlines metrics available for tracking the lifetime performance of your published posts. These metrics can be found in the Cross-Network Post Performance Report, corresponding post-level reporting widgets available with Premium Analytics, and the Post Performance widget found in the Profiles by Network reports.
⭐️ Indicates the metric has an Organic vs Paid metric breakdown available.
| Metric | X | YouTube | TikTok | Threads | Bluesky | ||||
| Impressions | Total | Total ⭐️ | Total ⭐️ | Organic | N/A | N/A | Total | Total | N/A |
| Engagements | Organic | Total | Total ⭐️ | Organic | Total | Total | Organic | Total | Organic |
| Post Link Clicks | Organic | Total | N/A | Organic | N/A | N/A | N/A | N/A | N/A |
| Video Views | Organic | Total | Organic | Total | N/A | Total | Total | N/A | N/A |
- Facebook: the metrics, Organic Impressions and Paid Impressions are available for selection in-app for Premium Analytics users and available in the CSV export of the Post Performance Report for all plan-levels. This breakdown is available regardless of any Ad Account connection.
Instagram: separate Organic and Paid versions of the starred metrics are available for selection in-app for Premium Analytics users and available in the CSV export of the Post Performance Report for all plan-levels. This breakdown is available regardless of any Ad Account connection.
Sprout doesn't currently support PAC or DCO ads within the Post Performance report at this time.
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