Cross Network Paid Performance Report

Sprout's Cross Network Paid Performance Report aggregates paid campaign-level data from Facebook, Twitter, Instagram and LinkedIn into one central location. The report contains two main sections: Overview and Campaigns. The Overview gives a summary of both aggregated cross-network performance and a breakout of comparative channel performance. The Campaigns tab breaks each campaign out by channel into a sortable table.

Campaign Selector

You can begin building a new report by heading over to the Campaign Selector in the right bar. You will see a section for each supported network and the ad account or ad accounts that you have connected to Sprout. Here you will select the ad accounts from which you want to include campaigns in the report.

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Once you click on an ad account, you’ll see all of the campaigns contained in that account, and you’ll be able to select or deselect campaigns using the checkboxes on the right.

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You can select or deselect all campaigns by using the top most checkbox.

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Overview

Campaigns Summary

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This section summarizes performance for selected campaigns at a high level.

Total Spend: The total amount spent on selected campaigns. The number displayed reflects native currency.
Impressions: The total number of times ads from selected campaigns were viewed.
CPM: Cost Per 1000 Impressions. The average cost per 1000 impressions across selected campaigns.
Engagements: The total engagement driven by selected campaigns.
CPE: Cost Per Engagement. The average cost for a single engagement across selected campaigns.
Clicks: The total number of clicks driven by selected campaigns. Clicks include URL clicks, certain types of interactions with the ad container, links to desired destinations, links to expanded ad experiences and more.
CPC: Cost Per Click. The average cost for a single click across selected campaigns.
Web Conversions: The total number of conversions driven by selected campaigns, as calculated by the advertising network's tracking pixel or equivalent solution.
CPCon: Cost Per Conversion. The average cost for a single conversion across selected campaigns.

Impressions

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This section visualizes trends data for campaign impressions and spend over time.

Total Impressions: The total number of times ads from the selected campaigns were viewed.
CPM: Cost Per 1000 Impressions. The average cost per 1000 impressions across selected campaigns.
Average Impressions per Day: The average number of times your ads were displayed to users each day.

Engagement

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This section visualizes trends data for both campaign engagement and spend over time.

Total Engagements: The total engagement driven by selected campaigns.
Likes: The total number of likes driven by selected campaigns.
Shares: The total number of shares driven by selected campaigns.
Comments: The total number of comments driven by selected campaigns.
Link Clicks: The count of link clicks taking the user to the creative landing page driven by selected campaigns.
Other: The total number of other engagements driven by the campaigns in the selected breakdown; this roll-up metric encompasses engagements outside the likes, comments, shares and link clicks.

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CPE: Cost Per Engagement. The average cost for a single engagement across selected campaigns.
Average Engagements per Day: The average number of engagements each day calculated for selected campaigns.

The first text callout in the Overview appears under the Engagement chart. This callout presents the most engaging campaign among the ones that have been selected. If only one campaign is selected, the number of impressions per engagement will be displayed.

Web Conversions

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This section visualizes trends data for conversions and spend over time.

Total Web Conversions: The total number of conversions driven by selected campaigns, as calculated by the advertising network's tracking pixel or equivalent solution.
CPCon: The average cost for a single conversion across selected campaigns.
Average Web Conversions per Day: The average number of Web Conversions each day.

Video Views

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This section helps you visualize trends for both video views and spend over time.

Video Views: The total number of times a video was viewed, driven by selected campaigns.
CPV: Cost Per View. The average cost for a single video view across selected campaigns.
Average Video Views per Day: The calculated average number of Video Views each day for selected campaigns.

Channel Breakdown

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This section shows a channel by channel breakout of paid performance for the selected campaigns.

The second text callout in the Overview appears here. This callout provides key stats segmented by channel. The channel with the lowest CPE (cost per engagement) is presented along with the channel producing the most impressions received.

Campaigns View

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This view shows you a table with all selected campaigns broken out by channel. You can sort by KPI, by clicking at the top of most columns, to quickly find the best performing campaigns.

If a promoted post isn’t added to a campaign, it will appear in this view as its own campaign and can be evaluated.

Additional Considerations

You can quickly find out the number of campaigns you have added to the report per channel at the top of the report. This information is persistent both in the Overview and Campaigns View.

You can set your Reporting Period at the very top right, like any other report in Sprout.

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Finally, use the Export button, at the bottom right of the report, to export the Campaigns view as a CSV and export the Overview as a PDF.

 

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