Facebook reporting overview
Sprout offers a suite of reporting tools to help you measure your Facebook performance. This overview provides context for metrics and reporting features in Facebook.
This article includes the following sections:
What metrics are available for Facebook?
Metrics for Facebook profiles are available at the Profile and Post level:
- Profile metrics include backfill data for two years, but only as early as the date you converted your profile to Facebook. This data is updated daily.
- Post metrics include backfill data for the last 10,000 posts, but only as early as the date you converted your profile to Facebook. This data is updated every 15 minutes.
- This article includes more information about reporting data availability.
To learn more about organic vs. paid data in Reports, read this overview.
What reporting features are available for Facebook?
Sprout offers the following Reports specifically for Facebook:
Additionally, Facebook reporting and data are available in the following cross-network reports: