March 2026

Sprout Social's release notes are a great way to keep up-to-date and make the most out of new feature functionality released in the Sprout platform.

Get a breakdown of new features and updates below. Each section gives you a quick sneak peek of the update and what it can bring to your social team.

Releases this month

• March 31 - Engage Directly on Reddit with Sprout Social
• March 19 - Meet Trellis
• March 19 - Trellis Fair Use Cap
• March 16 - New Instagram and Facebook Reels metrics in Sprout
• March 10 - TikTok Brand Hashtags
• March 12 - Automated Rules Changes
• March 5 - Instagram Trial Reels

March 31, 2026

Engage Directly on Reddit with Sprout Social

We're excited to announce expanded support for Reddit, now including profile connection and engagement on your owned subreddits! You can now connect your Reddit profiles and moderated subreddits to Sprout, allowing you to directly reply, upvote, hide, and manage posts and comments right from the Smart Inbox and Cases. Show up where your customers are and drive meaningful conversations. Connect your Reddit profile today to start engaging!

March 19, 2026

Meet Trellis

We are excited to introduce Trellis AI, your team’s new social intelligence partner! Designed to help you work smarter and faster, Trellis transforms how you interact with Listening data to deliver deep, actionable insights.

What’s New?

• Instant Answers: Ask questions directly and get contextual answers rooted in your social data—no more manual report sifting.
• Advanced Analysis: Leverage AI-powered filtering, message retrieval, and data visualization to see the big picture instantly.
• Smart Recommendations: Extract high-quality insights to improve your brand’s products and services with ease.

Experience the future of social intelligence today with Trellis! Check out the Overview, Best Practices, and Tips for writing Great Prompts! 

Trellis Fair Use Cap

To help Sprout continue providing innovative, AI-powered features like Trellis with predictable pricing, we've implemented a fair use cap on the resources consumed by the underlying Large Language Model (LLM).

This change helps us manage usage costs effectively. We will continually monitor usage and adjust the cap as Trellis evolves and adoption grows! Learn more here. 

March 16, 2026

New Instagram and Facebook Reels metrics in Sprout

Sprout now surfaces five new metrics for Instagram and Facebook Reels content, available in the Post Performance Report and six widgets.

Reels Skip Rate measures the percentage of viewers who skipped a Reel within the first 3 seconds. A high skip rate is a signal that the opening hook isn't landing. This metric applies to Reels only.

Repost Count tracks how many times a post was reposted by other users. Reposts roll into Shares, which counts toward total Engagements — so you may notice your engagement numbers shift on Instagram posts going forward.

Crossposted Reels Views shows the combined view count across Instagram and Facebook for Reels that were crossposted to Facebook. Posts that weren't crossposted will show N/A.

Facebook Reels Views breaks out the view count specifically on Facebook for crossposted Reels. Also shows N/A for Reels published to Instagram only.

Post Clicks for Facebook Reels shows the total clicks on a Facebook Reel, split into Link Clicks and Other Post Clicks. Full support begins January 1, 2026.

All five metrics are available in the Post Performance Report, Post Performance widget, Post Summary, Post Analysis, Tag Posts Summary, Engagements by Tag, and Tag Performance widgets. Historical data is available back to January 1, 2026. Learn more here!

March 12, 2026

More Powerful Automated Rules are Here!

We're enhancing Automated Rules to give you more control and precision. You can now use the new "Contains" condition, allowing rules to trigger even when content types like images, links, or emojis appear alongside text. Plus, we've added support for video, so you can now automate actions for messages that include video attachments. Scale your automation more effectively and reduce the need for manual intervention!

Learn more here and here.

March 10, 2026

TikTok Brand Hashtags

We're thrilled to announce an enhancement to our TikTok coverage for all Sprout Listening customers! You can now go beyond mentions to gain a more comprehensive view of your brand's presence, audience conversations, and emerging trends on TikTok.

What's New?

We now automatically subscribe to the top brand hashtags that TikTok provides for each authenticated TikTok business profile connected to Sprout. This means you'll effortlessly capture more conversation and stay ahead of your TikTok strategy with enhanced coverage of the top hashtags associated with your brand.

With this feature, you can:

• Track campaigns and trends
• Monitor negative hashtag volume
• See how hashtags spread
• Get early warning signals for brand risk

Learn more here!

March 5, 2026

Instagram Trial Reels

Introducing Trial Reels for Instagram!

Teams can now use Sprout to publish Instagram Reels as a "Trial Reel." This feature lets users test content by showing it only to non-followers to gauge performance. If it performs well, Sprout can automatically "graduate" the Reel after 72 hours, sharing it with your existing followers and adding it to your main grid. Start optimizing your Instagram strategy today! To learn more about Trial Reels, you can also check out Meta’s blog here.