TikTok Brand Hashtags Overview
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Beyond just mentions, tracking brand hashtags gives you a more comprehensive view of your brand's presence, the conversations your audience is having, and emerging trends. This guide will walk you through how Sprout automatically captures the top brand hashtags for each authenticated TikTok business profile you connect, making it easier than ever to capture as much of the conversation as possible.
Permissions Required
- Users must have at least one TikTok profile connected to Sprout Listening to leverage brand hashtags and have permission to see the data associated with each profile
Adding TikTok Brand Hashtags
- Connect relevant TikTok Business Account(s) to Sprout
- Navigate to Listening and create or edit a Topic
- In the Pick Your Sources section, ensure TikTok is selected
- Add your desired hashtags to the Included Keywords section
- View your insights in the Listening Insights Views to see volume, sentiment, and top content associated with TikTok
Identifying Brand Hashtags in Topics
How do I ensure specific hashtags are included in my Topic?
Include the hashtags you wish to track as inclusions in your query.
Can I exclude brand hashtags if I don’t want them in my Topic?
Yes. You can always add a hashtag to your exclusion term list to ensure they do not end up in your Topic.
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