LinkedIn reporting overview
Sprout offers a suite of reporting tools to help you measure your LinkedIn performance. This overview provides context for metrics and reporting features in LinkedIn.
This article includes the following sections:
What metrics are available for LinkedIn?
Metrics are available for LinkedIn Company Pages and Ads but not for personal profiles. LinkedIn metrics include data at the Profile and Post level.
- Profile metrics include backfill data for the past year, except for Followers and Follower Demographics metrics which do not backfill. These metrics are updated daily.
- Post metrics include backfill data for the past 90 days. These metrics are updated daily.
- Ad metrics include backfill data for the last 180 days. These metrics are updated daily.
- This article includes more information about reporting data availability.
To learn more about organic vs. paid data in Reports, read this overview.
What reporting features are available for LinkedIn?
Sprout offers the following Reports specifically for LinkedIn:
Additionally, LinkedIn reporting and data are available in the following cross-network reports: