LinkedIn reporting overview

Sprout offers a suite of reporting tools to help you measure your LinkedIn performance. This overview provides context for metrics and reporting features in LinkedIn.

This article includes the following sections:

• What metrics are available for LinkedIn?
• What reporting features are available for LinkedIn?

What metrics are available for LinkedIn?

Metrics are available for:

• LinkedIn Company Pages (Profile- and Post-level metrics)

• LinkedIn Ads (Profile- and Post-level metrics)

• LinkedIn personal profiles (Profile- and Post-level metrics)

Please note:

• Profile metrics include backfill data for the past year, except for Followers and Follower Demographics metrics which do not backfill. These metrics are updated daily.
• Metrics for likes, comments, engagements and poll votes are available for personal profiles. You can now also track follower growth, post performance, and video engagement for personal profiles.
• Post metrics include backfill data for the past 90 days. These metrics are updated daily.
• Ad metrics include backfill data for the last 180 days. These metrics are updated daily.
• This article includes more information about reporting data availability.

To learn more about organic vs. paid data in Reports, read this overview.

Differences Between LinkedIn Business and Personal Profiles

When using LinkedIn reporting in Sprout Social, the available metrics differ depending on whether you're analyzing a LinkedIn Business Profile (Company Page) or a LinkedIn Personal Profile.

LinkedIn Personal Profile Limitations:

LinkedIn Personal Profiles have the following metric limitations compared to Business Profiles:

Post-Level Metrics:

• Post Link Clicks are not available for Personal Profiles
• Because Post Link Clicks are unavailable, Engagements and Engagement Rate use a different calculation:
  • Business Profiles: Engagements = Reactions + Comments + Shares + Post Link Clicks
  • Personal Profiles: Engagements = Reactions + Comments + Shares
  • Engagement Rate is calculated accordingly based on the Engagements formula for each profile type

Audience Insights:

• Audience Demographics data is not available for Personal Profiles, including:
  • Seniority information
  • Job Function data

Profile-Level Metrics:

• Page Level Engagements during the selected reporting period are not available
• Video Views at the profile level are not available for the reporting period

What reporting features are available for LinkedIn?

Sprout offers the following Reports specifically for LinkedIn:

• LinkedIn Pages Report
• LinkedIn Paid Performance Report

Additionally, LinkedIn reporting and data are available in the following cross-network reports:

• Profile Performance
• Post Performance
• Tag Performance
• Paid Performance
• Inbox Activity
• Inbox Team
• Publishing Team