February 2026
Table of Contents
Sprout Social's release notes are a great way to keep up-to-date and make the most out of new feature functionality released in the Sprout platform.
Get a breakdown of new features and updates below. Each section gives you a quick sneak peek of the update and what it can bring to your social team.
Releases this month
- February 25 - Audit Trail Logs
- February 25 - Tag Users and Products on Instagram Reels
- February 23 - Connected Profiles in Listening
- February 23 - Guardian: AI Assist for Regex Generation in Custom Data Types
- February 19 - Enhanced Analyze by AI Assist
- February 3 - Automated Rules Export
February 25, 2026
Get more insight with Custom Metrics now included in Audit Trail Logs
Now when you download the Audit Trail Logs from Sprout, you can view when users create, update or delete a Custom Metric with new events logged in the table.
Learn more about Audit Trail Logs with this how-to.
February 25, 2026
Tag Users and Products on Instagram Reels!
This update is designed to help you drive product sales and boost engagement by leveraging both user and product tags.
How it works:
Tagging Reels is now just as easy as tagging an image post:
- In Compose, upload your video for an Instagram Reel.
- On the thumbnail, click Tag People and Products.
- In the open modal, use the People and Product Tagging tabs to add your tags (up to 20 user tags and 20 product tags).
Note: Tags will appear in the lower left-hand corner of your Reel. If you apply both user and product tags, only product tags will display in the post preview within Sprout. Learn more here and here.
February 23, 2026
Get the Complete Picture with Facebook and Instagram Connected Profiles in Listening!
Great news! We've expanded the power of Sprout Listening by adding Facebook and Instagram profiles as Connected Sources. This means you can now pull in comments, mentions, and wall posts from your own connected Facebook and Instagram profiles, giving you the most comprehensive view of your brand's conversations, alongside your public listening data.
What's new?
Connected Sources in Listening now include:
- TikTok
- Facebook (NEW)
- Instagram (NEW)
This update ensures you're not missing crucial feedback and direct engagement on your owned social profiles.
Ready to see the difference?
Head over to your Listening Topics today and connect your Facebook and Instagram profiles to unlock the full scope of your brand mentions! Learn more here.
February 23, 2026
Guardian: AI Assist for Regex Generation in Custom Data Types
Setting up data masking with custom data types just got a whole lot easier, even if you don't have a technical background. We're excited to introduce AI Assist for Regex Generation, which removes the manual complexity of writing regular expressions (regex).
Now, you can simply describe the sensitive data pattern you want to mask in plain language and provide a few examples. Our new AI Assist will automatically generate a validated regex pattern for you, drastically reducing the setup time and making it simpler for everyone to implement robust data masking policies. Learn more here.
February 19, 2026
Enhanced Analyze by AI Assist
We're excited to introduce an improved, effortless way for you to quickly grasp what's driving the conversation within any Listening Topic!
The enhanced Analyze by AI Assist widget in the Conversation tab now delivers AI-powered Topic-level summaries. In seconds, you'll see the top three conversation patterns, each with a concise summary.
How it works: Analyze by AI Assist evaluates up to 1,000 of the highest-engagement messages within your Topic's parameters (date range, filters, etc.). Need to dig deeper? Click on any summary to expand it in the Message Explorer and see up to 30 representative messages that informed the insight.
Ready to uncover key insights instantly? Head to the Conversation tab in any Topic and check out the new Analyze by AI Assist widget! Learn more here.
February 3, 2026
Automated Rules Export
Now, you can export a complete snapshot of all your Automated Rules into a human-readable CSV file directly from the Automated Rules settings page.
Features:
- Self-Serve Auditing: Easily verify the logic and profile connections for all your rules without having to manually transcribe them.
- Faster Troubleshooting: Quickly check the order and settings of your rules to troubleshoot gaps or unexpected behavior.
- Greater Confidence: Ensure your automated setup is perfect, giving you peace of mind and better results.
Simply click the Export button in your Automated Rules view to get started!
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