How do I tag products on Photos and Reels in Instagram?

You can use product tagging to make your content shoppable when you post. Tagging products often in different formats can help potential shoppers learn more about your products when they discover them.

Note: To leverage product tags in Sprout, if you're in the U.S., you can upgrade your Shops to checkout with Facebook or Instagram here. If you don't have a checkout-enabled Shop on Facebook or Instagram, you receive an error when trying to apply product tags. This is due to an API change Meta made on August 10, 2023.

See also 'How do I tag Instagram photos and Reels in Sprout?'

How-to

You can use the Sprout desktop app to tag products in Instagram posts.

Note: In order to leverage the product tagging API, you must have an Instagram Business account and an Instagram Shop. Read this article to learn how to set up a shop.

To include product tags in your Instagram posts:

1. Open Compose.

2. Select an Instagram profile from the Profile Picker.

Note: You can only tag product posts for 1 Instagram profile at a time.

3. Click to add images.

4. Choose up to 10 images from your desktop, Asset Library, Bynder, Canva, Dropbox or Google Drive.

5. Click the pencil icon on the attached photo.

6. Select Tag Image.

7. Click the Product Tagging tab.

8. Search for the product you want to tag by SKU or product name. 

Note: If your shop includes products with multiple variants, Sprout recommends searching by SKU for the most accurate results.

9. Select a product from the list to add it as a tag to the image.

10. Click and drag the tag to the desired location on the image.

11. Select Save Tags.

12. Follow any internal workflows.

13. Click Schedule or Submit.

Note: If you have a valid shop but there are no catalogs available, you may need to reauthorize your profile to give Sprout permission to view your products.

Tagging Reels is much like tagging image posts today.

1. In Compose, upload a single video.
2. On the thumbnail, click on Tag People and Products.
3. In the open modal, you’ll see 2 tabs for People & Product Tagging.
   1. Add up to 20 product tags.
4. Note that Reels do not support tagging specific x,y coordinates. You will have to search for and select your tags which will appear in the lower left-hand corner of your Reel.
5. Navigate to post preview to see your applied tags 

Note: If both user and product tags are selected, only product tags appear on preview.

Click on the video thumbnail to tag people or products

Open each tab to search for/select people or products and save

Network preview displays tags