Publishing a post in Sprout Social is easy! This article will walk you through the basics of composing new messages in Sprout.
To get started, simply click in the upper-right corner of the screen.
Tip: You can also press the N key on your keyboard to open the Compose window.
The gray bar at the top of the Compose window displays the networks you're posting to. Click on the bar to reveal the Profile Picker, which allows you to choose one or more networks to which to publish.
Character count is reflected in the lower right corner of the Compose box. This changes dynamically as you add additional networks to display the most restrictive character count, and it updates in real-time as you type your message.
Additional post options are found in the lower left corner of the Compose box. Clicking on the smiley face icon allows you to include emoji in your post.
Adding media to your post is as easy as dragging and dropping a photo or video into the Compose box. You may also click on the camera icon to open your file picker. Once your media is attached, a thumbnail preview will display beneath the Compose box.
For photos, hovering over the thumbnail preview reveals the option to edit or remove the image. Click Edit to open the Image Editor.
Once you've finished editing your image, simply click Save. Your newly-edited image will appear in the thumbnail preview.
To preview your message before sending, click on the eye icon. This enables you to see both the desktop and mobile experience a user will have with your post. If you have more than one network attached in the Profile Picker, you may toggle between those networks within Preview to see each experience.
The Compose window supports hyperlinks. After you enter a link, a blue bar will appear, giving you the option to shorten the link. Any metadata gathered from the link entered will also display.
Clicking Shorten Links automatically shortens included links with a Bitly URL.
To edit metadata, click on the pencil icon that populates when you hover beneath the trashcan icon. Do note that note all networks support edits to metadata.
Note: If you have a vanity bit.ly link shortener, you may connect your account to Sprout Social. To do so, navigate gear icon > Business Settings.
Content Delivery Options
Once your message has been crafted, you have a few ways to manage how it will be published. By default, posts will be set to Publish Now. Clicking on the arrow reveals additional content management options.
If you choose to save your content as a draft, it will get placed in the Drafts folder within the Publishing tab. If you have more than one network attached in your Profile Picker, Sprout will save a draft for each network.
Drafts are collaborative as well, and get saved in a central directory. Any user with the appropriate publishing permission can edit drafts.
Time-sensitive content like posts surrounding a promotion or campaign is best suited for the Scheduler. When you choose Schedule Manually, a calendar is revealed.
Days that already have scheduled content will display a green dot beneath the date. To see a preview of content scheduled on a particular day, hover over the date.
Once you select a day for your post, you may then specify a post time. Sprout enables you to post down to the minute, making the release of your content look as natural as possible.
Note: You may schedule content up to six months in advance.
Optimal Send Times
In addition to choosing specific times manually, users on Professional and Advanced plans have the option to select from up to seven automatically generated Optimal Send Times. Click Use Optimal Send Times to choose from a list of send times generated by ViralPost 2.0.
The listed times will have a star rating–one to five stars–based on how ViralPost determines the time's anticipated effectiveness. More stars is better.
ViralPost calculates Optimal Send Times by looking at your audience's engagement with your selected profiles. In instances where there isn't enough data, it will suggest Optimal Send Times based on the overall optimal times for the selected networks, based on your configured time zone.
Note: You may schedule a post for multiple days. To get started, simply click on the additional dates you want to include. The Post Time will default to the first specified time, but you may change this as needed. You may not schedule the same post multiple times in the same day via Sprout. Networks may natively deem repetitive content as spam.
Most content, such as tips about your product or evergreen blogposts, are not time sensitive. This content would be best suited for the Sprout Queue.
You can quickly publish and duplicate new messages in succession from within Sprout’s Compose window.
Send + Duplicate delivers your message and reopens the Compose window with the same message, including any attached assets, ready to edit for other profiles or networks.
Send + New delivers the existing message and reopens a blank Compose window with the previously-selected profiles. Using this feature, you will be able to create new content more efficiently for a selected profile or group of profiles.
To find messages that have been drafted, scheduled or queued, navigate to the Publishing tab.