August 2026

Sprout Social's release notes are a great way to keep up-to-date and make the most out of new feature functionality released in the Sprout platform.

Get a breakdown of new features and updates below. Each section gives you a quick sneak peek of the update and what it can bring to your social team.

Released this month

• August 3, 2026 - Add up to 5 Instagram Collaborators in Compose
• August 3, 2026 - Listening Demographics Tab Deprecation 

August 3, 2026

Add More Instagram Collaborators in Compose

Teamwork makes the dream work, and now your Instagram posts can reflect that. Previously limited to 3 collaborators, you can now invite up to 5 collaborator profiles per post in Sprout, matching the native experience in Instagram. 

Whether you’re tagging brand partners or influencers, you now have more flexibility to amplify your reach and give credit where it’s due. Check out this article for more information.

August 3, 2026

Listening Demographics Tab Deprecation

Starting August 3, 2026, the Demographics tab has been removed from all current and future Listening Topics.

In early 2026, X removed message-level location data from its API. As a result, the Locations Map and Locations Overview widgets within Listening Topics have shown little to no data since. Due to the fact that no other supported social network currently provides message-level location data at scale, Sprout has made the decision to remove this tab in Listening.

What's changed

• The Demographics tab in Listening Topics has been removed as of August 3, 2026
• The Locations Map and Locations Overview widgets previously available in this tab  were removed with no replacement. 
• Profile Overview has moved to the Conversation tab, where it remains fully functional.

Please note: this change affects all Listening customers with Topics access and is not unique to Sprout; it reflects an industry-wide API limitation affecting all social listening vendors. Check out this article for more information.