Instagram Liking Overview

Instagram Liking Overview

You can now like Instagram comments received on your own content directly within Sprout's Smart Inbox!. This eliminates the need to switch to native Instagram for one of the most common engagement actions, acknowledging your audience's interactions on your content.

This feature is available on the Standard plan and above for users with access to the Smart Inbox and at least one connected Instagram Business or Creator profile.

What You Can Do

• Like and unlike comments received on your own Instagram posts
• Like and unlike Direct Messages and Story Mentions
• Perform these actions from within the Smart Inbox without leaving Sprout

How to Use Instagram Liking in the Smart Inbox

1. Navigate to the Smart Inbox and filter to show Instagram messages.
2. Open a message thread containing Instagram comments or media from a connected profile.
3. Look for the Like icon (heart) in the message action bar beneath an eligible message.
4. Click the Like icon to like the comment or post. The icon will fill to confirm the action.
5. To unlike, click the filled heart icon again.

Important: If you do not see the Like action on Instagram messages, you may need to reconnect your Instagram profile to grant the updated permissions. Go to Settings → Users & Social Profiles → select your Instagram profile → Reconnect.

Instagram Liking FAQs

Why don't I see the like icon available on a received Instagram message in the Smart Inbox? 

This could mean that the like action is not supported for that particular message type. Currently, you are able to apply the like action on comments received on posts published by your profile, as well as Direct Messages and Story Mentions. The like action is not supported for mentions or media tags for your profile that occur on another user's post. 

Not seeing the like action could also indicate that your current profile connection needs to be updated to grant the necessary permissions for this feature. To check this and reconnect your profile, go to Settings → Users & Social Profiles → select your Instagram profile → Reconnect.