How do I publish a grid post to Instagram?

If you have a connected Instagram Business Profile to Sprout, you can publish photo posts, carousels, and Reels directly to your Instagram profile. 

Getting started

Sprout Social supports publishing for the Instagram Business or Creator account type. You can find more information on connecting Instagram Profiles to your Sprout account in this article. 

Creating an Instagram post

To create your Instagram post and assign an Instagram Publisher:

1. Open Compose in Sprout desktop or mobile app.
2. Select your Instagram profile from the Profile Picker.
3. Add your content and media for the post:
   
    
4. (Optional) If you’re posting a Reel, you can use the arrows to select your thumbnail. 
   
    
5. (Optional) Add a location to tag your business or let customers know where you're located.
   • Click , select Instagram and then enter the name of the location.
6. (Optional) Click the edit pencil to Tag people or products
7. (Optional) Toggle This is a Draft on if you're creating a Draft post.
8. (Optional) - Add details for your First Comment
9. Choose your Instagram Options:
   • (Optional) - Add a Post Link to appear in your SproutLink site.
   • (Optional) - Add up to 5 collaborators. Sprout will automatically verify the profile's existence and eligibility to be included as a collaborator. More info available here!
10. Choose your Publishing Workflows:
    • (Optional) - Use your Approval Workflow to select who needs to approve your post content.
    • (Optional) Mobile Publisher - Select your Mobile Publisher from the dropdown. ONLY use this option if you're scheduling an Instagram Story or Carousel post. For more information, see this how-to.
      
11. Choose your Sprout Tags (for Professional and Advanced plans):
    • (Optional) - Enter the name of any applicable labels.
    • (Optional) - Enter the name of any campaigns the post is a part of. 
      
      • See Tagging considerations at the end of this article if you're a Professional or Advanced Plan user.
12. Choose when to post
13. Click Submit or Send. The post is sent for review, if applicable, and send to your Mobile Publisher.

Tagging considerations for Professional and Advanced Plans

You can incorporate Instagram content as you plan out your Publishing calendar by tagging posts as they're being composed. However, due to API limitations, Instagram posts that are tagged as they're composed don’t retain their tags after they're published. To gather reporting data for the Tag Performance Report on these posts, tag these posts from the Post Performance Report after they're published to Instagram.

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