February 2023

Releases this month

• February 7 - Subsequent sent replies to Salesforce
• February 8 - Message Explorer in Listening
• February 9 - Custom TikTok thumbnails
• February 13 - Instagram Engagement benchmarking
• February 14 - Audit trail logs enhancement
• February 16 - Improved Advocacy post visibility
• February 20 - Group creation with additional networks
• February 21 - Configurable Engagements
• February 27 - TikTok mobile publisher
• February 27 - Auto-associated follow-up messages in Tasks

February 7, 2023

Build your customer care capacity with message history in Salesforce Service Cloud

If you use Sprout’s Salesforce Service Cloud integration, you can now see subsequent sent replies to messages in Salesforce. Get the context you need to resolve issues quickly.

Note: If you customized your Inbound Sprout Social Data template before February 7, 2023, you’ll need to make some updates to ensure the integration works properly. Read this guide to learn more.

Learn more about Sprout’s Salesforce Service Cloud integration in this guide.

February 8, 2023

See the Listening message data you’re looking for without losing context with the Message Explorer

If you’re a Listening customer, you’ll now see the Message Explorer when you click on View Messages in charts. The Message Explorer will remain open until you close it so you can apply filters and keep track of messages as you explore your Listening data.

Learn more about Listening Insights in this guide.

February 9, 2023

Let your TikTok content shine with custom thumbnails

Now you can select a video frame for your TikTok thumbnails. Choose your thumbnail and represent your TikTok content the way you want.

Learn how to set up custom thumbnails for your TikTok videos in this article.

February 13, 2023

Compare your Instagram performance with Benchmarking

If you’re a Premium Analytics customer, you can now see how your Instagram Engagement Rate per Impression compares to other Sprout customers. Measure and track your engagement over time with Instagram benchmarking. 

Learn more about benchmarking in this guide.

February 14, 2023

Get the insight you need into user actions with updates to the audit trail logs

Sprout’s audit trail logs let you track key user actions so you can troubleshoot issues quickly. These updates include logs for certain publishing actions and profile permissions.

For more information about what's included in audit trail logs, read this guide.

February 16, 2023

See your scheduled Advocacy Stories at a glance with improved post visibility

Now Employee Advocacy users can see more detail about their scheduled Stories right from the Scheduled tab. See the time, date and network for each Story without having to open your post.

Learn more about your Employee Advocacy feed in this guide.

February 20, 2023

Jump right into Sprout with Group creation from additional social network profiles

Now you can create Groups from your Twitter, Facebook, LinkedIn, Instagram Business Profile, Pinterest and TikTok accounts. Get up and running faster and collaborate efficiently with even more ways to connect to Sprout.

To learn how to create Groups in Sprout, read this guide.

February 21, 2023

Configure your Engagements to get the precise reporting you need

Now Premium Analytics users can select which metrics are included in Engagements. Define your Engagement value to tailor your Reports with definitions that make sense for your brand.

Learn how to set up configurable Engagements in this guide.

February 27, 2023

Harness the power of TikTok’s creative tools with mobile publishing

With Sprout’s new mobile publishing workflow for TikTok, you can draft posts in Sprout and publish them in TikTok. Customize your posts with your favorite TikTok effects to make your content shine.

Learn how to use the mobile publishing flow for TikTok in this guide.

February 27, 2023

Keep your customer care consistent with auto-associated follow-up messages in a Task

Tasks in Sprout now automatically add all follow-up messages from the same private conversation. You can quickly determine if a Task is already assigned and see all the context from the conversation in one place.

Learn more about Tasks in Sprout in this guide.