What are the differences between TikTok's Personal and Business Accounts?

TikTok offers two types of accounts: Personal and Business. You can connect both account types to Sprout.

  • Personal Accounts have access to a library of unlicensed, trending sounds and commercially licensed music. There is a risk of litigation if you're a business using unlicensed music on TikTok.
  • Business Accounts have access to commercially licensed sounds. There's no risk of litigation if you're a business using this sound library. In TikTok, a Business Account gives you access to an analytics tool, an email function and the ability to promote your site.

Learn more about TikTok account features here.

Ready to get started? Connect your account to Sprout with this how-to.

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