What it’s doing: Pull the last 90 days of published posts across all connected profiles, rank by engagement rate, select the top 5 and bottom 5, summarize key differences and patterns between the groups, and suggest a recommended post to replicate what works.
Outcome: Understand what makes your best posts succeed and your worst posts fall short.

Generate Post Ideas

What it’s doing: Use the last 30 days to rank recent post performance by engagement rate. Identify top-performing themes and formats by network, and generate 1–2 actionable post ideas per network with clear rationales and suggested posts based on past success.
Outcome: Get fresh, relevant content ideas based on what your audience cares about and what performs best.

Analyze content performance trends

What it’s doing: * Compares last month's content performance against the prior three full calendar months.
- Pulls aggregate publishing metrics across all profiles and queries the top 100 posts per month (by engagement rate) to surface specific evidence for what drove performance shifts.
- Returns a concise month-by-month comparison table and a narrative summary that distinguishes what the brand published most from what performed best.
Outcome: See how your content performance is changing over time and what’s driving those shifts.

What it’s doing: Review the next 30 days of scheduled content across all connected profiles to flag critical issues (like missing alt text or video captions), identify structural gaps in the schedule (by profile, format, and volume), and surface concrete, data‑aware suggestions to improve reach, engagement, and visibility.
Outcome: Improve your scheduled content by catching gaps, risks, and missed opportunities before it goes live.

What it’s doing: Delivers a concise briefing on recent Inbox trends by analyzing inbound messages across all social networks to surface dominant themes, common keywords, sentiment by theme, and any unusual spikes or anomalies over a chosen time window (typically the last 24 hours or weekend period if it’s Monday).
Outcome: Quickly understand what your audience is talking about and what needs attention right now.

What it’s doing: * Very similar to the Inbox Briefing, but focused on messages with negative sentiment and the “High Brand Risk” and “Customer Support” message intents.
- Delivers a summary of negative messages, complaints, and problems by analyzing inbound message data, including dominant keywords, sources (social network), and more.
- Output should display the percentage of the overall volume attributable to each negative theme.
Outcome: Pinpoint the issues driving negative sentiment so you can respond and take action faster.

What it’s doing: Analyze sentiment trends for a Listening topic over the past 7 days. Selects or uses a topic, retrieves sentiment data over time, and evaluates changes in polarity and volume to identify meaningful spikes or shifts in audience perception. Returns a sentiment trend visualization along with two concise, data-backed insights that explain what’s driving the most significant changes and suggests follow-up analyses to explore further.
Outcome: See how sentiment is changing over time and what’s driving key shifts in audience perception.

What it’s doing: Analyze engagement trends for a Listening topic over the past 7 days. Selects or uses a topic, retrieves engagement data over time, and evaluates changes in volume to identify meaningful increases, declines, or peaks in audience interaction. Returns an engagement trend visualization along with two concise, data-backed insights that explain what’s driving the most significant engagement patterns and suggests follow-up analyses to explore deeper.
Studio Outcome: See what’s driving engagement and how audience interaction is changing over time.

What it’s doing: Identify trending themes in conversations for a Listening topic over the past 7 days. Retrieves high-visibility messages, analyzes content to detect recurring topics, and groups them into 2–3 dominant themes grounded in real audience language. Returns a structured summary of each theme with representative message examples, sentiment context, and two strategic insights that highlight what is resonating and why, along with suggested next steps for deeper exploration.
Outcome: Discover what your audience is talking about and the themes driving the conversation.

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