How do I use Connected Profiles in Listening?
Table of Contents
See companion article "How do I use the Connected Profile Data Toggle in Listening Query Builder?"
Understanding Connected Profile Data in Listening
Sprout Social's Listening feature can collect two types of data: public data and data from your connected social profiles (often referred to as "owned data"). This article explains which data is collected from your connected profiles and how you can control it in your Listening Topics.
Which Networks Provide Connected Profile Data?
| Connected Network | Availability |
| Connected profile data in Listening only | |
| TikTok | Connected profile data in Listening only. Includes both Tiktok data and Tiktok Branded Hashtags |
| Connected profile data and public data in Listening | |
| Connected profile data and public data in Listening |
What Connected Profile Data is Included in Listening?
When you connect a profile, Sprout can capture the following activities related to your owned accounts, allowing you to monitor conversations directly involving your brand.
- Brand Mentions: Share Mentions, Share Comments, Share Mention Comment Replies, Page Comments, and Page Replies.
TikTok
- Comments on your connected TikTok profile’s videos.
- @ mentions of your connected TikTok profile’s handle in video captions and video comments.
- Comments: A comment on a Facebook post on your page.
- Page Posts: Posts made directly on your page by a visitor.
- Mention Posts: Posts on other pages where your page was mentioned.
- Comments: Comments on your owned posts.
- Comment Mention: Your handle was mentioned in a comment on someone else's post.
- Media Caption Mention (Post Mention): Your handle was mentioned in someone else's caption.
- Photo Tag (Post Mention): A media post by anybody on Instagram that tags your profile in the photo.
Note: LinkedIn and TikTok messages will only be collected if the message itself matches the keywords from the topic query.
If a new profile is added to your group while a Topic is active, new messages are automatically collected from it.
How to add Connected Profiles to an existing topic
To add Connected Profiles page to your Listening sources for an existing topic:
- Navigate to Listening.
- Select an existing topic.
- Click the three-dots overflow menu
.
- Select Edit.
- From Pick your Sources, select Connected Profiles. All LinkedIn pages and all TikTok profiles connected to Sprout are automatically added to your Listening query.
Adding a new profile will be the same as adding a profile from anywhere else on Sprout.
Existing topics that already have Connected Profiles selected in the query builder will automatically connect to new connected profile networks that Sprout Listening supports. Additionally, any new profiles you connect to your Sprout Group will automatically be used in existing topics where connected profiles are selected.
Example: You have a Sprout Coffee North America TikTok account connected and a Listening topic set up with Connected Profiles as part of the query. Later, a second TikTok profile for Sprout Coffee Europe is connected to the same Group. Your existing Listening topic automatically begins collecting valid data from that new profile.
How to add Connected Profiles to a new topic
To add a Connected Profile to your Listening sources for a new topic:
- Navigate to Listening.
- Select Create Topic from the Listening Templates.
- In the Query Builder, select Connected Profiles from Pick Your Sources. All LinkedIn pages and all TikTok profiles connected to Sprout are automatically added to your Listening query.
LinkedIn, Facebook, Instagram, and TikTok mentions for Connected Profiles now appear in your topic insights views.
FAQs
My existing Listening Topics automatically began collecting TikTok data, how did this happen?
If you have an existing Listening Topic that was set up before our recent launch, and it includes "Owned" or "Connected Profiles" as a data source, we automatically started collecting messages from any TikTok Business Accounts you had connected in Sprout. If “Connected Profiles” is selected in your Topic, we automatically collect data from all valid and connected profiles. If a new, valid profile is added to your group while a Topic is active, new messages are automatically be collected from it.
How much Backfill data does Sprout get for a connected TikTok Profile?
30 days.
How frequently does Sprout collect data?
New data will be available every 24 hours for TikTok.
What if my brand is mentioned in a comment or caption but not directly tagged? Will that be collected?
No - TikTok does not support “Key Word” based querying at this time.
For a message to be collected through Connected Profiles:
- It must be a TikTok account Business Account.
- The post must be public.
- The post caption or comment explicitly @ mentions the business's handle
- The post or comments were posted within the past 90 days.
- The post was not posted by a user who is underage or of an unknown age.
- For users in Europe, an age of 17 or under is considered underage, while for users in the US and other countries or regions, an age of 12 or under is considered underage.
How does this differ from what is supported in the Smart Inbox?
There is some overlap with what is supported in the Smart Inbox. The Smart Inbox today only captures comments on videos posted by the Connected Profile. Listening collects those as well as @ mentions of the Connected Profile.
Do all Listening Topic Templates Support Connected Profiles?
No, the Competitive Analysis Template type does not support selecting Connected Profiles as a source in Query Builder. Using the Brand Health template is best suited for conversations specific to your own brand.
Can I attach multiple LinkedIn pages?
Yes. You can attach as many owned LinkedIn profiles to your group as you’d like.
Why can’t I query the entire LinkedIn network?
This is a network API limitation. LinkedIn only allows Sprout to query the comments and mentions associated with your connected Business profiles.
What data backfills are available for LinkedIn upon topic creation?
Sprout will backfill LinkedIn data for 30 days.
What data backfills are available for Facebook and Instagram upon topic creation?
Sprout will backfill Facebook and Instagram data for 30 days.
If I pull in a mix of mentions and comments on those mentions into my topic, will they be threaded in the message layer?
No. Like other networks these metrics won't be connected to each other in Sprout. However, you can click on the message to view it on LinkedIn itself to see more message context.
What if I do not want Facebook and Instagram Connected Sources data in my Topic, but I want TikTok or LinkedIn Connected Source Data?
If you have Facebook, Instagram, Tiktok, or LinkedIn profiles connected, all data from these available Connected Sources will go into your Topic when you select Connected Sources in Query Builder. If you want to remove any of these specific Connected Profiles, you can do so in the Sources Filter within the Topic.
Am I going to see my own posts comments on my page now with this Connected Profile data?
No, your own posts and comments are not included in your Connected Profile data. You may still get this data in your Topic if it matches your query with the public sources (ex. If you include your Facebook page as a public source, and one of your posts on your Facebook page matches your query, it will show up in your Topic from the public data).
What happens if I do not have view permissions to a Facebook or Instagram profile, but I have Connected Profiles selected as a source in my Topic?
If you do not have view permissions to a profile, you will not see that profile or it’s data in the Topic. If someone else in your group has permissions to that profile, they will see that profile and it’s data in the Topic.
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