Google My Business Publishing
You can publish posts to your Google My Business profile directly from Sprout Social.
Note: Read the Connecting & Managing Social Profiles article to learn how to connect your Google My Business profile to Sprout.
Begin by opening Compose like you would for any other network that integrates with Sprout. Select one of your Google My Business locations and enter any text or image that you would like included in your post.
Select your Post Type. You can choose either What's New? or Event. If you choose Event, you will need to enter your Event Title and the Start and End of your event. You can optionally select a Button Type for your post.
After you've set the necessary Google My Business Options, you can send the post immediately, schedule it, add it to the Sprout Queue or save it as a draft.
You'll be able to find your Google My Business posts in the Shared Content Calendar, Sprout Queue or Drafts folder, depending on the publishing method of your choice.
Why are certain Google My Business locations disabled in the Profile Picker, even if they are available in the Reviews section of Sprout?
Google has certain restrictions for locations considered part of a chain. A rough guideline is that more than 10 locations are defined as a chain, but Google ultimately decides and sends Sprout that information via their API.
Why doesn’t my post appear immediately or at the time I scheduled it?
There is a lag (around 5 minutes) between your post being sent to Google and when the post actually appears on Google Search or Google Maps. You will, however, see your post immediately when you log into your Google My Business admin page.
Can I post to multiple locations at once through Sprout?
Yes. As an added benefit, posting to multiple locations at once is not available natively in Google.
Does Google My Business automatically apply link tracking to button links?
Yes, if you have a link tracking rule set up for the URL, Google My Business will auto-append to the URL entered in the Link for your button input box.