Premium Analytics

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Premium Analytics is the most comprehensive way to analyze the performance of your owned and paid social programs. This feature set enhances existing Sprout reports with selectable metrics, interactive charts, filtering capabilities and the inclusion of additional metrics.

Premium Analytics empowers you to dig deeper and configure reports in a way to meet your exact needs. This package also includes access to an advanced Report Builder that lets you create your own custom reports.

The following Sprout reports are enhanced by adding Premium Analytics:

  • Facebook Pages 
  • Instagram Business Profiles 
  • Twitter Profiles 
  • Profile Performance
  • Post Performance 
  • Cross-Network Paid Performance 
  • Facebook & Instagram Paid Performance 
  • Twitter Paid Performance
  • LinkedIn Paid Performance

The key features included in Premium Analytics are listed below.

Selectable metrics

You can easily select the metrics that you want included in a section of your report. This will help quickly streamline your reporting. Click Grid_icon.png to choose the metrics you want included in charts, tables and graphs.


Interactive charts & graphs

By changing the dimensions, or criteria, in a chart you can quickly look at data from a different vantage point. This type of customization can help you quickly isolate the most important insights.

Simply select the drop down menu available underneath the title of each report to change the way your data is visualized.


Advanced filtering

Sprout’s Post Performance Report and Paid Social Reports gain the ability to set advanced filters along the right bar. You can use these filters to reduce your time to insight and quickly focus on the types of data that are most relevant for your strategy.

In the example below, you can see how it’s possible to filter in the Post Performance Report by Message Types, Content Types and Tags.

Note: Post tag filtering is only available if your plan includes tagging.


Custom date range comparison

Many Sprout reports have the capability to compare data from a period of time with a trailing period. By using Premium Analytics, you gain the ability to compare non-contiguous date ranges or date ranges of different lengths. This makes it possible to analyze more meaningful period over period comparisons. The two examples below illustrate these two types of comparisons.

Example 1: For a non-contiguous analysis, you may want to compare your May 1-May 15, 2019 campaign to your May 1-May 15, 2018 campaign. You are essentially comparing the same date range from two different years.


Example 2: When looking at two different time lengths, you may want to compare your publishing performance from the first month of the year January 1-January 31, 2019 to performance from the entire previous year.


Report Builder

An enhanced version of Sprout’s Report Builder comes bundled with the Premium Analytics package. Additional metrics are included in this version of Report Builder and customers have the ability to filter data that appears in each widget.

Note: Customers that have access to the legacy Report Builder will retain access to their current version; however, they will not have access to the enhanced builder features.

You can learn more by reading our dedicated Report Builder article.


Unlock up-plan reporting

Depending on your plan-level, Premium Analytics may give you access to network reports that would otherwise not be available on your current plan.

For example, Sprout’s Paid Social Reports are only available on the Professional and Advanced plans, but Standard plan owners can gain access to the Paid Social Reports, with metrics that are otherwise not available on other plans, by purchasing Premium Analytics.

Note: Reports tied to platform functionality or workflow—like Tag Report, Bots Report and the Twitter Feedback Report—will only be available if your plan includes that functionality.

Additional insights

There are many more metrics available in Premium Analytics as compared to Sprout’s core reporting.

For example, Viral Impressions, Page Views and Post Reach are a few of the additional metrics available for Facebook on Premium Analytics. As another example, Comments, Engagement Rate and Click Conversions are some of the Instagram metrics that are only available in Premium Analytics.

A complete list of all additional metrics can be found in our Premium Analytics Metrics article.

Premium Analytics FAQ

Will selected metrics stay saved when returning to a report?
Yes. Selected metrics will become the default so when you return, you won’t have to reselect them.

Will metrics be saved across reports? For example, if I remove Comments from engagement scoring on Instagram, will it be reflected in my engagement metrics for Facebook?
No. You will have to adjust metrics for each report separately.



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