Premium Analytics Metrics

Premium Analytics provides many additional metrics beyond what is available in Sprout's core reporting. The table below contains all of the metrics that are available in Sprout's in-plan reporting and the additional metrics that Premium Analytics provides.

The following are definitions for the terms used in the table.

Network - The network that each metric relates to; an X signifies that the metric applies to Facebook, Twitter, Instagram and LinkedIn.

Type - The type of metric being listed. These are Owned Profile, Owned Post and Paid.

Metric - Name of each metric.

IP - Abbreviation for In-plan. This column indicates that a metric is available in-plan.

PA - Abbreviation for Premium Analytics. This column indicates that a metric is available only in Premium Analytics.

X - This symbol in the Network column signifies that a metric is cross-platform.

Network

Type

Metric

IP PA
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Profile

Fans

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Profile

Fans by Age/Gender

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Profile

Fans by Country

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Profile

Fans by City

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Profile

Net Page Likes

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Profile

Page Likes

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Profile

Organic Page Likes

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Profile

Paid Page Likes

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Profile

Page Unlikes

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Profile

Published Posts Sent

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Profile

Impressions

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Profile

Organic Impressions

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Profile

Paid Impressions

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Profile

Page Tab Views

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Profile

Logged In Page Tab Views

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Profile

Logged Out Page Tab Views

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Profile

Reach

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Profile

Organic Reach

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Profile

Paid Reach

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Profile

Users Reached by Age/Gender

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Profile

Users Reached by Country

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Profile

Users Reached by City

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Profile

Engagements

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Profile

Reactions

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Profile

Likes

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Profile

Love Reactions

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Profile

Wow Reactions

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Profile

Haha Reactions

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Profile

Sad Reactions

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Profile

Angry Reactions

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Profile

Comments

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Profile

Shares

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Profile

Post Clicks (All)

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Profile

Post Link Clicks

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Profile

Other Link Clicks

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Profile

Page Actions

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Profile

Engagement Rate (per Impression)

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Profile

Negative Feedback

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Profile

People Engaged by Age/Gender

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Profile

Video Views

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Profile

Organic Video Views

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Profile

Paid Video Views

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Profile

Autoplay Video Views

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Profile

Click to Play Video Views

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Profile

Partial Video Views

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Profile

Organic Partial Video Views

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Profile

Paid Partial Video Views

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Profile

Complete Video Views

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Profile

Organic Complete Video Views

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Profile

Paid Complete Video Views

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Profile

Followers

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Profile

Followers by Age/Gender

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Profile

Followers by Country

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Profile

Followers by City

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Profile

Net Follower Growth

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Profile

Followers Gained

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Profile

Followers Lost

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Profile

Following

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Profile

Net Following Growth

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Profile

Published Posts

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Profile

Impressions

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Profile

Reach

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Profile

Video Views

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Profile

Engagements

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Profile

Reactions

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Profile

Likes

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Profile

Comments

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Profile

Saves

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Profile

Story Replies

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Profile

Profile Actions

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Profile

Engagement Rate (per Impression)

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Profile 

Followers

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Profile 

Net Follower Growth

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Profile 

Following

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Profile 

Net Following Growth

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jWqNyFf9b_FAKZGW8_MbPrPAD2uLyKZM9A.png

Profile 

Published Posts

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jWqNyFf9b_FAKZGW8_MbPrPAD2uLyKZM9A.png

Profile 

Impressions

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Profile 

Video Views

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jWqNyFf9b_FAKZGW8_MbPrPAD2uLyKZM9A.png

Profile 

Engagements

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Profile

Engagement Rate (per Impression)

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Profile 

Likes

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Profile 

@Replies

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jWqNyFf9b_FAKZGW8_MbPrPAD2uLyKZM9A.png

Profile 

Retweets

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jWqNyFf9b_FAKZGW8_MbPrPAD2uLyKZM9A.png

Profile 

Post Link Clicks

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jWqNyFf9b_FAKZGW8_MbPrPAD2uLyKZM9A.png

Profile 

Other Post Clicks

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jWqNyFf9b_FAKZGW8_MbPrPAD2uLyKZM9A.png

Profile

Other Engagements

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Post

Impressions

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Post

Organic Impressions

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Post

Paid Impressions

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Post

Reach

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Organic Reach

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Post

Paid Reach

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Post

Engagements

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Post

Reactions

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Post

Likes

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Post

Love Reactions

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Post

Wow Reactions

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Post

Haha Reactions

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Post

Sad Reactions

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Post

Angry Reactions

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Post

Comments

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Post

Shares

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Post

Post Clicks

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Post

Post Link Clicks

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Post

Engagement Rate (per Impression)

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Post

Negative Feedback

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Post

Video Length

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Post

Video Views

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Post

Organic Video Views

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Post

Paid Video Views

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Post

Autoplay Video Views

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Post

Click to Play Video Views

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Post

Partial Video Views

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Post

Organic Partial Video Views

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Post

Paid Partial Video Views

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Post

Complete Video Views

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Post

Organic Complete Video Views

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Post

Paid Complete Video Views

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Post

Impressions

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Reach

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Video Views

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Engagements

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Reactions

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Likes

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Comments

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Saves

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Story Replies

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Post

Engagement Rate (per Impression)

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Story Taps Back

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Story Taps Forward

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Story Exits

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Impressions

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Potential Reach

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Video Views

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Post 

Engagements

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Post 

Engagement Rate (per Impression)

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Post 

Likes

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Post 

@Replies

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Post 

Retweets

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jWqNyFf9b_FAKZGW8_MbPrPAD2uLyKZM9A.png

Post 

Post Link Clicks

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jWqNyFf9b_FAKZGW8_MbPrPAD2uLyKZM9A.png

Post 

Other Post Clicks

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jWqNyFf9b_FAKZGW8_MbPrPAD2uLyKZM9A.png

Post 

Other Engagements

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Paid

Total Spend

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Paid

Impressions

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Paid

CPM (Cost per Impressions)

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Avg. Daily Reach/campaign

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Paid

Avg. Daily Impressions/campaign

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Paid

Engagements

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Paid

CPE (Cost per Engagement)

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Paid

CPC (Cost per Click)

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Paid

Reactions

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Paid

Comments

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Shares

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Paid

Link Clicks

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Paid

Other

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Paid

Video Views

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Paid

CPV (Cost per Video View)

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Paid

Average Video Views per Day

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Paid

Web Conversions

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CPCon (Cost per Conversions)

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Paid

Total Spend

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Paid

Impressions

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Paid

CPM (Cost per 1000 Impressions)

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Paid

Average Impressions per Day

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Paid

Engagements

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Paid

CPE (Cost per Engagement)

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Paid

Clicks

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Paid

CPC (Cost per Click)

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Paid

Replies

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Paid

Retweets

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Paid

Link Clicks

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Paid

Other Engagement

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Average Engagements per Day

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Paid

Video Views

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CPV

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Paid

Web Conversions

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CPCon (Cost per Conversions)

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Paid

Average Web Conversions per Day

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Paid

Total Spend

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Paid

Impressions

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Paid

CPM (Cost per 1000 Impressions)

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Paid

Average Impressions per Day

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Paid

Engagements

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Paid

CPE (Cost per Engagement)

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Paid

Clicks

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Paid

CPC (Cost per Click)

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Paid

Likes

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Paid

Shares

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Paid

Link Clicks

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Paid

Other

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Paid

Follows

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Paid

Video Views

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Paid

CPV

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Paid

Average Video Views per Day

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Paid

Web Conversions

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Paid

CPCon (Cost per Conversions)

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X

Paid

Total Spend

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X

Paid

Impressions

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X

Paid

CPM (Cost per 1000 Impressions)

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X

Paid

Clicks

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X

Paid

CPC (Cost per Click)

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X

Paid

Engagements

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X

Paid

CPE (Cost per Engagement)

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X

Paid

Average Daily Engagements

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X

Paid

Likes

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X

Paid

Comments

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X

Paid

Shares

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X

Paid

Link Clicks

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X

Paid

Other

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X

Paid

Web Conversions

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X

Paid

CPCon (Cost per Conversions)

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X

Paid

Average Daily Web Conversions

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X

Paid

Video Views

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X

Paid

CPV

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X

Paid

Average Daily Video Views

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Profile

Viral Impressions

 

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Non-viral Impressions

 

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Viral Reach

 

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Profile

Page Views

 

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Profile

Logged In Page Views

 

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Profile

Logged Out Page Views

 

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Profile

Post Impressions

 

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Profile

Organic Post Impressions

 

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Profile

Viral Post Impressions

 

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Profile

Paid Post Impressions

 

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Profile

Answers

 

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Profile

Offer Claims

 

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Profile

Other Positive Feedback

 

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Profile

Event RSVPs

 

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Profile

Post Photo View Clicks

 

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Profile

Post Video Play Clicks

 

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Profile

Post Other Clicks

 

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Profile

Page Content Activity

 

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Profile

Post Engagements

 

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Profile

Engagement Rate (per Reach)

 

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Profile

Engaged Users

 

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Profile

Replayed Video Views

 

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Profile

10-Second Video Views

 

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Profile

Organic 10-Second Video Views

 

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Profile

Paid 10-Second Video Views

 

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Profile

Autoplay 10-Second Video Views

 

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Profile

Click to Play 10-Second Video Views

 

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Profile

Replayed 10-Second Video Views

 

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Profile

Video View Time

 

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Profile

Profile Views

 

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Profile

Email Clicks

 

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Profile

Get Directions Clicks

 

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Profile

Phone Call Clicks

 

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Profile

Text Post Clicks

 

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Profile

Website Clicks

 

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Profile

Engagement Rate (per Reach)

 

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Post

Viral Impressions

 

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Post

Fan Impressions

 

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Post

Fan Organic Impressions

 

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Post

Fan Paid Impressions

 

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Post

Non-fan Impressions

 

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Post

Non-fan Organic Impressions

 

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Post

Non-fan Paid Impressions

 

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Post

Viral Reach

 

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Post

Fan Reach

 

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Post

Fan Paid Reach

 

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Post

Answers

 

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Post

Post Photo View Clicks

 

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Post

Post Video Play Clicks

 

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Post

Post Other Clicks

 

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Post

Engagement Rate (per Reach)

 

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Engaged Users

 

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Engaged Fans

 

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Post

Users Talking About This

 

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Post

Unique Reactions

 

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Post

Unique Comments

 

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Post

Unique Shares

 

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Post

Unique Answers

 

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Post

Unique Post Clicks

 

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Post

Unique Post Link Clicks

 

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Post

Unique Post Photo View Clicks

 

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Post

Unique Post Video Play Clicks

 

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Post

Unique Post Other Clicks

 

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Post

Unique Negative Feedback

 

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Post

Sound on Video Views

 

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Post

Sound off Video Views

 

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Post

10-Second Video Views

 

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Post

Organic 10-Second Video Views

 

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Post

Paid 10-Second Video Views

 

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Post

Autoplay 10-Second Video Views

 

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Post

Click to Play 10-Second Video Views

 

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Post

Sound on 10-Second Video Views

 

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Post

Sound off 10-Second Video Views

 

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Post

Autoplay Partial Video Views

 

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Post

Click to Play Partial Video Views

 

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Post

95% Video Views

 

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Organic 95% Video Views

 

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Post

Paid 95% Video Views

 

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Post

Unique Video Views

 

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Post

Unique Organic Video Views

 

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Post

Unique Paid Video Views

 

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Post

Unique 10-Second Video Views

 

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Post

Unique Organic 95% Video Views

 

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Post

Unique Paid 95% Video Views

 

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Post

Average Video Time Watched

 

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Video View Time

 

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Post

Organic Video View Time

 

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Post

Paid Video View Time

 

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Video Ad Break Ad Impressions

 

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Video Ad Break Ad Earnings

 

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Video AD Break Ad CPM

 

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Engagement Rate (per Reach)

 

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Clicks

 

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Click Through Rate (CTR)

 

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Engagement Rate (per Impressions)

 

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Page Likes

 

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Page Engagement

 

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Video Views Count 25%

 

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Paid

Video Views Count 50%

 

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Paid

Video Views Count 75%

 

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Paid

Video Views Count 100%

 

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Conversion Rate (CR)

 

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Average Web Conversions per Day

 

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Total Custom Conversions Events

 

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Total Custom Conversions Events Value

 

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Adds of Payment Info

 

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Adds of Payment Info Value

 

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Adds To Cart

 

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Adds To Cart Value

 

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Adds To Wish List

 

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Adds To Wish List Value

 

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Completed Registration

 

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Completed Registration Value

 

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Custom Events

 

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Custom Events Value

 

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Checkouts Initiated

 

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Checkouts Initiated Value

 

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Leads

 

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Leads Value

 

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Purchases

 

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Purchases Value

 

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Searches

 

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Searches Value

 

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Content Views

 

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Content Views Value

 

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ROAS (Return on Ad Spend)

 

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Click Through Rate (CTR)

 

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Likes

 

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Engagement Rate (ER)

 

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Follows

 

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Average Video Views per Day

 

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Video Views Count 25%

 

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Video Views Count 50%

 

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Video Views Count 75%

 

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Video Views Count 100%

 

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Conversion Rate (CR)

 

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CTR(All)

 

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Comments

 

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Engagement Rate (ER)

 

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Average Daily Engagements

 

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Video Views Count 25%

 

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Video Views Count 50%

 

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Paid

Video Views Count 75%

 

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Paid

Video Views Count 100%

 

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Engagement Rate (ER)

 

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Click Conversions

 

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View Conversions

 

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Conversion Rate (CR)

 

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Avg. Web Conversions/Day

 

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X

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Average Daily Impressions

 

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X

Paid

Video Views Count 25%

 

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X

Paid

Video Views Count 50%

 

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X

Paid

Video Views Count 75%

 

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X

Paid

Video Views Count 100%

 

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X

Paid

Follows

 

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X

Paid

Page Post Engagement

 

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X

Paid

Engagement Rate (ER)

 

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X

Paid

Click Through Rate (CTR)

 

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X

Paid

Conversion Rate (CR)

 

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Profile 

Media Views

 

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Click Through Rate (CTR)

 

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Profile

Post Media Clicks

 

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Profile 

Post Hashtag Clicks

 

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Profile

Post Detail Expand Clicks

 

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Profile 

Profile Clicks

 

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Profile 

Profile Clicks (All)

 

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App Engagements

 

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Profile 

App Install Attempts

 

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Profile 

App Opens

 

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Media Views

 

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Post Media Clicks

 

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Post Hashtag Clicks

 

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Post Detail Expand Clicks

 

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Profile Clicks

 

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Click Through Rate (CTR)

 

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Follow from Posts

 

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Unfollow from Posts

 

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Post Clicks (All)

 

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App Engagements

 

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App Install Attempts

 

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App Opens

 

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