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How do I publish a Pin to Pinterest?

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Publishing Pins and creating Boards is easy to do using Sprout's Compose or browser extension, allowing you to create and plan Pinterest content alongside your other social networks.

Rather watch a video? Check out this tutorial!

How to Compose a Pinterest Post in Sprout 

Creating Pinterest content in Sprout is similar to composing for other networks, with a couple notable exceptions.

  1. To get started, click Compose and select a Pinterest profile.
  2. To successfully publish a Pin to Pinterest, you must have:
    • An image or video attached to your post.
    • A Board to which to post your Pin.
    • A Destination URL for your Pin.
  3. Once you've fulfilled the required elements, proceed with scheduling your post

Screenshot_2020-07-14_at_11.14.30.png

Note: you can publish a Pin without a text caption

Image Media Requirements

  • Max 1 image per Pin
  • Max file size: 20 MB
  • Supported types: JPG, PNG, GIF
  • Recommended resolution: 735×1102 pixels
  • Recommended aspect ratio: 2:3

Video Media Requirements

  • Max 1 video per post
  • Max file size: 2GB
  • Length: 4 seconds to 5 minutes
  • Supported formats: MP4, MP4v, and MOV
  • Aspect ratio: Shorter than 1:2 (width:height), taller than 1.91:1. Recommended: square (1:1) or vertical (2:3, 4:5, or 9:16)

Pinterest Options

Under the Pinterest Options area of the Compose window, choose one or more boards to which to publish your Pin. You can choose from an existing Board, or create a new board by typing the new Board's name in the text box and clicking Screen_Shot_2018-07-17_at_4.29.43_PM.png.

Screenshot

New Boards are created at the time of publishing. If you opt to create a new Board, and then schedule your Pin to publish at a later date, the Board will not appear in Pinterest until the Pin publishes.

Pins must have a Destination URL. This can be any valid URL, but Pinterest doesn't support links shortened with a generic link shortener (i.e. a link that begins with bit.ly will not work). Shortened custom domain links will work as expected (i.e. a link that begins with nyti.ms will work).

Screenshot_2020-07-16_at_11.00.37.png

If you are on an Advanced plan and have configured URL Tracking in Business Settings, the applicable UTM parameters are automatically applied after entering your domain in the Destination URL field.

Read more about URL Tracking

Video Guide

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