To ensure the best experience for all customers, we’ve introduced a new safeguard in reporting. Groups with more than 5,000 connected profiles will no longer have access to profile-level reporting. This change helps protect overall system performance and prevents outages. If your group exceeds this threshold, Profile Reports, profile-based widgets in Custom Reports, shared links, and scheduled deliveries will not be accessible. A banner will appear in place of these reports to explain the limitation.

April 9, 2025

New Public API Endpoints for Enhanced Case Data Access

The Public API now supports three new read-only endpoints so you can query your Case data programatically. With GET/teams, GET/queues, and POST/cases you can better integrate your Case data with your data warehouses or visualize trends with third-party BI tools. For more details about leveraging these endpoints, refer to the Sprout Public API Documentation.

April 14, 2025

Drive reach and grow your brand with Sprout Social Influencer Marketing

In today’s digital world, consumers are looking for authentic content, and influencer marketing is the solution. Sprout Social Influencer Marketing provides you with the tools you need to identify the right influencers, manage relationships effectively, and confidently measure the impact of your influencer strategy. With AI-powered search, enhanced creator profiles and upgraded reporting, you can elevate your influencer marketing strategy to the next level.

Learn more about the Influencer Marketing platform in the Help Center.

April 21, 2025

Supercharge content creation with article-inspired AI posts and free-form instructions

Now, you can turn articles into compelling social media posts. By sharing a URL, AI Assist will pull out the most important information and create engaging content in your brand’s voice, so you can save time and focus on other tasks. You can also use free-text prompts to tailor the post output to your precise specifications, from language to tone to character count.

Learn more about Generate Posts by AI Assist in this article.

April 22, 2025

Unlock the Full Inbox Picture with Received Message Analysis

Care Managers, get ready for the insights you've been waiting for with the new Received Message Analysis widget in My Reports! This widget provides a comprehensive view of inbound message volume and key metrics within Sprout Inbox, offering powerful analysis of your data. To add it to a custom report, click Add Widget in My Reports, select the Inbox widget section, and choose Received Message Analysis. Customize the widget with filters for tag, message type, sentiment, message intent, response classification, or language to focus on the most relevant data.

Learn more about My Reports with this overview.

April 23, 2025

More Powerful Automation with OR Logic in Automated Rule Criteria

You can now use OR operators when building automated rules, giving you greater flexibility and control. Previously limited to AND logic, rules can now include grouped criteria with OR logic to better capture message intent. This update helps reduce inbox noise, improves tagging and case creation accuracy, and boosts efficiency with more targeted automation so your team can scale smarter, not harder.

Learn more about Automated Rules, with this overview.

April 24, 2025

Enhance the security of your Sprout account by enabling SSO

You can now use the Sprout SSO configuration page to add, remove, and verify domains and manage your Sprout tenants with the same IdP. Users with the Manage SSO permissions can configure and update SSO for your Sprout account, ensuring that your account stays secure.

To learn more about enabling SSO, check out this overview.

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April 2025

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April 4, 2025

Profile reporting limits update