April 2025
Table of Contents
Releases this month
- April 7 - Employee Advocacy Full-Page Story Curation
- April 7 - Employee Advocacy Removal of X Customization Requirement
- April 9 - Case API Endpoints
- April 14 - Influencer Marketing release
- April 14 - Employee Advocacy Data in Post Performance Report
- April 21 - Generate Posts by AI Assist - Free-text and generate from URL
- April 22 - Received Message Analysis Widget
- April 23 - Automated Rules OR Operators
- April 24 - Self-Service SSO
April 7, 2025
Employee Advocacy Stories get a full-page workflow
Crafting and refining Employee Advocacy stories has never been more straightforward, thanks to our new full-page workflow. You can now select the story type, add content, and finalize the details—all in one seamless process.
Learn more about adding and sharing Advocacy stories in this article.
April 7, 2025
Share Employee Advocacy stories to X with ease
Sharing Employee Advocacy content to X just got easier. We've eliminated the need to tailor message suggestions when posting stories to different X profiles. You can now use message ideas on web or mobile without customizing the text, share stories to X, even when they require the use of approved message ideas and configure message ideas on stories created with an X link.
Learn more about composing stories in Employee Advocacy in this article.
April 9, 2025
New Public API Endpoints for Enhanced Case Data Access
The Public API now supports three new read-only endpoints so you can query your Case data programatically. With GET/teams, GET/queues, and POST/cases you can better integrate your Case data with your data warehouses or visualize trends with third-party BI tools. For more details about leveraging these endpoints, refer to the Sprout Public API Documentation.
April 14, 2025
Drive reach and grow your brand with Sprout Social Influencer Marketing
In today’s digital world, consumers are looking for authentic content, and influencer marketing is the solution. Sprout Social Influencer Marketing provides you with the tools you need to identify the right influencers, manage relationships effectively, and confidently measure the impact of your influencer strategy. With AI-powered search, enhanced creator profiles and upgraded reporting, you can elevate your influencer marketing strategy to the next level.
Learn more about the Influencer Marketing platform in the Help Center.
April 14, 2025
See Advocacy results in the Post Performance Report
The Post Performance Report now integrates Advocacy data, providing a comprehensive view of how your Employee Advocacy stories are resonating alongside your Sprout posts. This enhancement streamlines the process of showcasing the impact Advocacy has on your brand's effort.
Learn about how to use the Post Performance Report in this article.
April 21, 2025
Supercharge content creation with article-inspired AI posts and free-form instructions
Now, you can turn articles into compelling social media posts. By sharing a URL, AI Assist will pull out the most important information and create engaging content in your brand’s voice, so you can save time and focus on other tasks. You can also use free-text prompts to tailor the post output to your precise specifications, from language to tone to character count.
Learn more about Generate Posts by AI Assist in this article.
April 22, 2025
Unlock the Full Inbox Picture with Received Message Analysis
Care Managers, get ready for the insights you've been waiting for with the new Received Message Analysis widget in My Reports! This widget provides a comprehensive view of inbound message volume and key metrics within Sprout Inbox, offering powerful analysis of your data. To add it to a custom report, click Add Widget in My Reports, select the Inbox widget section, and choose Received Message Analysis. Customize the widget with filters for tag, message type, sentiment, message intent, response classification, or language to focus on the most relevant data.
Learn more about My Reports with this overview.
April 23, 2025
More Powerful Automation with OR Logic in Automated Rule Criteria
You can now use OR operators when building automated rules, giving you greater flexibility and control. Previously limited to AND logic, rules can now include grouped criteria with OR logic to better capture message intent. This update helps reduce inbox noise, improves tagging and case creation accuracy, and boosts efficiency with more targeted automation so your team can scale smarter, not harder.
Learn more about Automated Rules, with this overview.
April 24, 2025
Enhance the security of your Sprout account by enabling SSO
You can now use the Sprout SSO configuration page to add, remove, and verify domains and manage your Sprout tenants with the same IdP. Users with the Manage SSO permissions can configure and update SSO for your Sprout account, ensuring that your account stays secure.
To learn more about enabling SSO, check out this overview.
