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January 2025

Table of Contents

Releases this month

January 8, 2025

Level Up Your Social Media Content with Generate Post by AI Assist

Elevate your social media content with AI Assist's text post generator. With two flows to choose from, you can generate posts based on your top-performing posts or create a custom post on a topic of your choice.

generate-post-AI-Assist.png

Learn more about Generate Post by AI Assist in this article.

January 16, 2025

Enhanced Onboarding with Multi-Role Support for JIT SSO Provisioning

We’ve upgraded Just-In-Time (JIT) SSO Provisioning to support Multi-Role setups. Admins can now assign default Organizational Roles and Profile Permission Sets, replacing the previous limitation to Legacy Roles or default Group and Profile settings. With JIT SSO enabled, first-time users logging into Sprout via SSO will automatically have their accounts provisioned and pre-assigned default Multi-Roles. This seamless process removes the need for email invitations and ensures your team gets started effortlessly. 

Learn more about Multi-Role Support with this overview.

January 23, 2025

Expand the reach of your social strategy and care efforts by connecting your WhatsApp profiles to Sprout

Sprout reactivated the ability for you to connect your WhatsApp profiles to Sprout, so you can extend the reach of your social strategy and customer care. Check out our comprehensive guide to connect your profile and get started with WhatsApp.

January 27, 2025

Keep up-to-date with the latest conversations around TikTok with Listening

Sprout created a new TikTok Featured Topic for all Listening customers, to help you stay on top of the latest news and update your social strategy in real time as the TikTok situation evolves. This topic was designed by Sprout experts for you to leverage so you can focus on gathering insight and building a strong foundation for your social strategy. 

Remember, featured topics don't count towards your total amount of Listening topics.


Learn more about Featured Topics with this overview or read Sprout's latest approach to the TikTok situation here.

January 28, 2025

Get more insights with the Inbox Activity Report's Sentiment filter (Advanced + plans)

You can now refine your Inbox Activity Report to report on measures for specific sentiment scores. This empowers you to focus on metrics related to specific sentiment scores and gain a deeper understanding of your customers' feelings and your team's responses.

https://support.sproutsocial.com/hc/en-us/articles/202123288-What-s-included-in-the-Inbox-Activity-Report

Learn more about the Inbox Activity Report in this article.

January 28, 2025

Gain greater visibility and control over your Automated Rules with Automated Rules Auditing

The new Automated Rules Audit capability enhances transparency and troubleshooting by allowing admins to track changes made to Automated Rules. Admins can now export edit logs to review a detailed history of rule modifications, including creation, updates, and deletions. Additionally, edit history is accessible directly from the rule’s overflow menu, providing insight into past versions and highlighting changes over time. This update empowers admins with a clearer audit trail, making it easier to investigate changes and maintain control over their Automated Rules.

January 29, 2025

Add Images to Your Report with the Image Annotation Widget

Enhance your reports with images for a more engaging and visually appealing presentation. You can upload images and GIFs from your device and choose which ones to include in your report. You can also add image titles and alt text for accessibility.

Learn more about My Reports in this article

January 30, 2025

Enhanced Approval Process for Employee Advocacy Stories

Now you can simplify the Advocacy Story approval process by designating topic managers for specific themes. These managers are promptly notified when a new story is submitted within their area of responsibility, allowing for a more focused and streamlined review process. 

Learn more about the Advocacy Story approval process with this how-to for admin and managers and this article for contributors.

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