March 2024

Releases this month

March 1, 2024

Sprout and Threads integration

Now you can connect your Threads profiles to Sprout to start publishing text, image, Carousel and video posts. Plus, you can view and interact with your Threads posts on Sprout's Publishing Calendar. This way, you can easily expand your social publishing strategy to Threads and start to incorporate it into your campaigns for better reach and engagement.


Learn more about our Threads integration with this how-to or if you're ready to get started, jump into the Sprout app to connect your profile.

March 4, 2024

Better prioritize your messages and reviews for better brand engagement and loyalty with Response Recommendation Classification

Now your messages in the Smart Inbox and Reviews pass through a machine-learning model to automatically determine what messages actually require a response and which ones you can move on from. You can even incorporate the Response Recommendation into your Automated Rules to enhance brand loyalty and prioritize the messages that matter most. The best part? The machine learns over time as you update classifications to better understand the messages that are most important.


Learn more about how to use Response Recommendation with this overview.

March 5, 2024

Updated calculation of X's Other Engagements metric

Originally, Sprout uses the Other Engagements metric to capture the difference between the Engagement number received from X directly and the metrics Sprout breaks out (i.e. Likes, @Replies, Retweets, Post Link Clicks and Other Post Clicks). However, this metric also accounts for a variety of other actions that X counts as engagement, like poll votes. 


In order to ensure Sprout is accurately collecting and reporting on your X data, Sprout no longer zeros out negative values for the Other Engagements metric. This means that if you rerun a report where Other Engagements was previously 0, you might see an updated Other Engagement value that could be negative.

Learn more about the X reporting options in Sprout with this overview.

March 5, 2024

Provide all the necessary Case insights with your team with enhanced Internal Comments

Now you can more easily collaborate with your Care Team when leaving internal comments on Cases. You can @ mention Users and User Teams, add emojis, rich text and clickable links to your comments and see who is available to collaborate in real-time when you hover over a User.

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Learn more about how to collaborate with your Care Team with this how-to.

March 6, 2024

Keep Conversations going while you're on-the-go with Sprout's iOS and Android apps

Now you can contribute to ongoing Conversations from the Sprout app. You can add new messages, route them to the appropriate team members and get push notifications so you never miss an update when collaborating in Sprout.


Make sure to enable your Notification Preferences and carry on the Conversation from wherever you are. Learn more about the mobile workflow for Conversations with this overview.

March 6, 2024

Choose a specific timezone when scheduling posts in Compose

Now when you schedule posts on Specific Days & Times, you can select the appropriate timezone for the posts you're scheduling. Optimal Send Times also update based on the timezone you select and the timezone stays sticky throughout any post edits, too. Gone are the days of doing mental math between timezones for optimal scheduling and engagement.  


Learn more about scheduling posts with Compose in this how-to

March 7, 2024

Explore Topics on the go with Employee Advocacy Mobile

Now you can browse Topics from the Employee Advocacy mobile app and better customize your feed by following and unfollowing relevant Topics. Browse Topic-specific feeds and choose which Stories you want to share no matter where you are.


Learn more about the Employee Advocacy app with this how-to article.

March 7, 2024

Show the full landscape of your Publishing activity with Shared Calendar Links

Now Shared Calendar Links show Instagram Story, Threads and LinkedIn personal posts in addition to your other shared publishing activity.

fa7dec4f-c8f3-4af2-83c0-654b26ee0def.pngLearn more about Calendar Link Sharing with this overview.

March 7, 2024

Quickly find the profiles you want to post to by searching for network or profile name in Compose

Now you can search the Profile Picker in Compose by either network name, like LinkedIn or Threads or by a specific profile name.

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Learn more about creating posts for publishing in Sprout with this overview.

March 8, 2024

Capture your SproutLink in Bio metrics with Sprout's Reporting suite

Now you can see SproutLink in Bio clicks in the Post Performance Report providing a great way to get deeper insight on the performance of your SproutLink in Bio site.

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If you're a Premium Analytics or My Reports user, you can also see SproutLink in Bio clicks in the Tag Performance Report, the SproutLink in Bio Clicks in the Post Analysis Widget and SproutLink in Bio clicks in the Post Summary Widget.

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Learn more about these reporting enhancements with the Post Performance Report overview

March 11, 2024

Leverage Queries by AI Assist when you most need it 

Now you can choose to toggle Queries by AI Assist on and off when building out your Listening Queries, even if you're not the Account Owner for your Sprout account.

An Assist icon now appears during your query building session, so you can choose whether or not you want additional assistance in crafting your query through Sprout's OpenAI integration.


Learn more about Queries by AI Assist with this overview.

March 13, 2024

Manage your Tags and stay organized with Tag Collections

Now you can organize your Tags into Collections. Tag Collections enable you to group your Tags by common themes like products, customer type and content type. You can create as many Tag Collections as you'd like for better organization and to make finding the right tags easy.

Note: When this feature is enabled for your account, Tag Collections will appear in your Settings.

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Learn more about using Tag Collections in Sprout with this overview.

March 18, 2024

Enhance your video content for each network with Video Editor in Compose

 Now you can crop, trim and choose a template as you’re creating your video posts directly from Compose. Sprout's Video Editor enables you to choose the right video ratios for each network, add additional features to your video like stickers.

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Learn more about how to format your videos directly in Compose with this how-to

March 18, 2024

Understand the impact of your organic and paid content with an enhanced Engagement Rate widget in Reports

Now you can filter Instagram and Engagement Rate Per Impression by Organic & Paid, Organic or Paid in the Facebook Pages and Instagram Business Profiles Reports. Additionally, this widget is also updated for Custom Report Builder users.


Learn more about the Facebook Pages Report or Instagram Business Profiles Report with their respective overviews.

March 19, 2024

Automate, engage and measure your LinkedIn Ad posts in the Smart Inbox

Now you can view, like, reply to, tag and automate LinkedIn Ad Comments in the Smart Inbox and apply Automated Rules to these comments and posts.


Learn more about all the LinkedIn message types accessible in the Smart Inbox with this overview.

March 25, 2024

Tailor custom reports and insights to tell data-driven social stories with My Reports

My Reports is a new custom reporting tool available for Premium Analytics. With My Reports you can access new widgets, filter and change data visualizations, choose new aggregates and create totally custom reports to share data-backed insights to bolster not only your social strategy but investment in your social programming. 

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Learn more about the new features available with My Reports with these video overviews. Get a breakdown of how to start crafting your first report and understand how easy it is to move from Custom Report Builder to My Reports. 

March 25, 2024

See Case Updates directly in Audit Trail log exports

Now, users with Manage Permissions under Company Permissions can see Case updates made in Audit Trail log downloads. The new CASE_UPDATED event includes details around users or Automated Rules updating Case Attributes in Sprout.

Learn more about Audit Trail logs with this how-to.

March 25, 2024

Get improved Reporting and Publishing insights with duplicate post filtering

Originally, when comments were made on Facebook multi-photo or album posts, it created duplicate posts in the Sprout app, both in Reporting and the Publishing Calendar. Now, Sprout automatically filters out duplicate posts while maintaining the ability to see individual photo comments in the Smart Inbox and enhanced reporting accuracy. 

Originally, in Reporting, both the post and individual images would show in reports. Now only one post is displayed. Similar for the Publishing Calendar, only one post appears now, rather than multiple posts.

Note: This is a forward-facing enhancement, meaning that any duplicate posts that appear before March 25, 2024 continue to appear as duplicates.

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