Using AI and automation in Sprout
Sprout Social’s AI and automation features help you go beyond repetitive processes to focus on what matters most: the creativity and strategic thinking no machine can emulate. Learn how AI and automation in Sprout help you tackle your biggest challenges while staying agile and achieving key results quickly. For more information on the AI and automation features in Sprout, read this guide.
This article describes how AI and automation in Sprout help solve common social media management issues.
- Managing a high volume of incoming messages
- Synthesizing and managing messy data
- Crisis management
- Low customer engagement
- Too many manual cases and too few resources
- Lack of insight into audiences
- Lack of processes for approval and decision-making
Managing a high volume of incoming messages
If your team is feeling overwhelmed by incoming messages, Sprout’s AI and automation features minimize manual efforts to help you scale your work. This table shows which features can help you efficiently manage your messages.
| Feature | Description |
| Automated Rules | Automatically tags and routes incoming messages based on specific criteria to keep your inbox clean |
| Enhance by AI Assist | Generates options for replies and tone in the Smart Inbox using Sprout’s integration with OpenAI to speed up response time |
| Reply approval | Creates approval workflows so your messages receive timely reviews |
| Chatbots | Automates customer conversations to resolve questions faster |
Synthesizing and managing messy data
If your team needs help analyzing large amounts of data, Sprout’s AI and automation features scale high-volume data ingest while delivering actionable learnings and trends. This table shows which features can help you get the insights you need.
| Feature | Description |
| Sentiment in the Smart Inbox | Classifies incoming messages as Positive, Negative, Neutral or Unknown so you can identify, prioritize and route messages |
| Automated Rules | Automatically tags and routes incoming messages based on specific criteria like sentiment |
| Sentiment in Listening | Classifies Listening messages as Positive, Negative, Neutral or Unknown so you can quickly identify sentiment in your Topics |
| Smart Categories | Identifies, classifies and groups entities in your Listening Topic so you can quickly see which categories appear most often |
| Explicit content filtering in Listening | Filters out unwanted adult content and noise in your Listening Topics |
| Queries by AI Assist | Generates suggestions for keywords in Listening queries using Sprout’s integration with OpenAI so you can build queries faster |
| Twitter Trends Report | Shows popular hashtags and topics in the @mentions and replies to your X profile(s) for fast insight into trends |
Crisis management
Social moves quickly and catching a crisis in time is crucial. Sprout’s AI & automation features help you proactively identify and respond to developing issues.
| Feature | Description |
| Sentiment in messages | Classifies incoming messages as Positive, Negative, Neutral or Unknown so you can quickly identify, prioritize and route messages to the right teams |
| Chatbots | Automates customer conversations to resolve incoming questions faster |
| Trending keywords and hashtags in Listening | Shows the most common keywords and hashtags in your Listening Topic so you can monitor what your audiences are saying |
| Queries by AI Assist | Generates suggestions for keywords in Listening queries using Sprout’s integration with OpenAI so you can build queries faster for quicker insights |
| Spike Alerts in Listening | Notifies you when there are changes in your Listening Topic volume, potential impressions, engagement or sentiment so you never miss a change in the conversation |
| Sentiment in Listening | Classifies Listening messages as Positive, Negative, Neutral or Unknown so you can quickly identify sentiment in your Topics |
| Twitter Trends Report | Shows trending hashtags and topics in the @mentions and replies to your X profile(s) for insights into the conversations around your brand |
| Scheduled reports | Schedules recurring PDF deliveries for Sprout reports so your stakeholders can see the performance data they need, when they need it |
Low customer engagement
If your team needs help with content inspiration or benchmarking, Sprout’s AI and automation features help break through creative blocks and find content ideas proven to resonate with a similar audience or your industry. This table shows which features help your team create content that resonates with your audiences.
| Feature | Description |
| Find Content | Surfaces content on selected topics so you can fill in your Calendar with brand-relevant articles |
| Suggested hashtags (mobile only) | Suggests relevant, popular Instagram hashtags to add to your posts to increase engagement |
| Optimal Send Times | Gives you options for the best times to post based on your audience’s engagement |
| Sentiment in messages | Classifies incoming messages as Positive, Negative, Neutral or Unknown so you can identify, prioritize and route messages about your content |
| Sentiment in Listening | Classifies Listening messages as Positive, Negative, Neutral or Unknown so you can quickly identify how people react to your content |
| Smart Categories in Listening | Identifies, classifies and groups entities in your Listening Topic so you can quickly see the most influential subjects |
| Twitter Trends Report | Shows trending hashtags and topics in the @mentions and replies to your X profile(s) so you can see what’s capturing your audience’s attention |
Too many manual cases and too few resources
If your team is feeling under-resourced with not enough time to complete expected work, Sprout’s AI & automation features accelerate productivity to create more efficient workflows. This table shows which features can help your team free up bandwidth and time spent on manual cases.
| Feature | Description |
| Suggestions by AI Assist | Generates options for your post text using Sprout’s integration with OpenAI to help you quickly draft content |
| Message approval workflows | Creates approval workflows so your posts receive the reviews they need without manual steps |
| Reply approval workflows | Creates approval workflows so your replies receive the reviews they need without manual steps |
| Optimal Send Times | Gives you options for the best times to post based on your audience’s engagement |
| Automated Rules | Automatically tags and routes incoming messages to the right teams based on specific criteria |
| Find Content | Surfaces content on selected topics so you can fill in your Calendar with brand-relevant articles |
| Suggested hashtags (mobile only) | Suggests relevant, popular Instagram hashtags to add to your posts without needing to search for trending content |
| Enhance by AI Assist | Generates options for replies and tone in the Smart Inbox using Sprout’s integration with OpenAI to help you quickly draft responses |
Lack of insight into audiences
If your team is struggling to identify key audiences, Sprout’s AI & automation help you discover and reaffirm groups to target. This table shows which features give you insight into your audiences so you can ensure you’re targeting your content appropriately.
| Feature | Description |
| Suggested hashtags (mobile only) | Suggests relevant, popular Instagram hashtags to add to your posts |
| Optimal Send Times | Gives you options for the best times to post based on your audience’s engagement |
| Sentiment in Listening | Classifies Listening messages as Positive, Negative, Neutral or Unknown so you can understand how people react to your content |
| Queries by AI Assist | Generates suggestions for keywords in Listening queries using Sprout’s integration with OpenAI so you can build queries to understand your audience faster |
| Twitter Trends Report | Shows trending hashtags and topics in the @mentions and replies to your X profile(s) |
Lack of processes for approval and decision-making
If your team has multiple team members and workflow processes required for content creation and customer care, Sprout’s AI & automation features centralize work across teams, channels and customer messages. This table shows features that help you streamline your approval and decision-making processes.
| Feature | Description |
| Message approval workflows | Creates approval workflows so your posts receive the reviews they need without needing to send manual emails and reminders |
| Reply approval workflows | Creates approval workflows so your replies receive the reviews they need without needing to send manual emails and reminders |
| Automated Rules | Automatically tags and routes incoming messages to the right teams based on specific criteria |
| Chatbots | Automates customer conversations to resolve questions faster |
| Scheduled reports | Schedules recurring PDF deliveries for Sprout reports so your stakeholders can see the performance data they need on a regular basis |
