What types of posts can I publish in Sprout?

When you're planning out your social strategy in Sprout Social, it's important to know what posts you can create and plan to send from desktop, mobile and where you might need to post using the your native networks. The following chart breaks down your publishing capabilities in Sprout:

Network Post directly via Sprout

Post using Sprout's mobile workflow

 

Post directly on the native network

Facebook Pages
  • Text Only
  • Single Image
  • Link Preview
  • Multi-Image
  • Video
  • Reels
N/A
  • Lives
  • Events
  • Stories
Instagram
  • Single Image
  • Carousels (single & multi image)
  • In-feed Video
  • Reels
  • Stories (without Story Notes)
  • Reels - that contain sound from Instagram's sound library
  • Stories - that include Story Notes and for Creator Profiles
  • Post with file sizes not supported for direct publishing
  • Lives
  • Carousels (multi-video or mixed media)
Twitter
  • Text Only
  • Single Image
  • Link Preview
  • Multi-Image
  • Video
N/A
  • Spaces
  • Threads
  • Polls
  • Web or video cards
  • Carousels
LinkedIn
  • Text Only
  • Single Image
  • Link Preview
  • Multi-Image
  • Video
N/A
  • Documents
  • Lives
  • Events
  • Carousels
  • Polls
YouTube
  • Videos
  • Shorts
N/A Playlists
Pinterest
  • Static Pins
  • Boards
N/A
  • Video Pins
TikTok
  • Videos
  • Videos - can schedule on desktop, but must publish on mobile
Image
Google My Business
  • What's New
  • Event
N/A N/A
Threads
  • Single Image
  • Text Only
N/A N/A

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