How do I add LinkedIn mentions in Listening?
Table of Contents
This feature is only available for Social Listening customers.
You can add an owned LinkedIn page to existing topics or create a new topic with LinkedIn as a network source.
- You must have at least one LinkedIn page connected to your group and the Manage Topic permissions to use this feature.
- You must have at least read-only access to the attached LI pages in order to see the pages and their data.
To add a LinkedIn page to your Listening sources for an existing topic:
- Navigate to Listening.
- Select an existing topic.
- Click the three-dot overflow menu
.
- Select Edit.
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From Pick your Sources, select Owned Sources. Any LinkedIn page connected to Sprout will automatically be added to your Listening query.
To add a LinkedIn page to your Listening sources for a new topic:
- Navigate to Listening.
- Select Create Topic from the Listening Templates.
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In the Query Builder, select Owned Sources from Pick Your Sources. Any LinkedIn page connected to Sprout will automatically be added to your Listening query.
LinkedIn mentions for owned sources will now appear in your topic insights views.
Your query automatically pulls from all LinkedIn pages connected in a group. If you want to narrow your analysis to only certain pages, use the LinkedIn Source filter in the Topic Insights menu.
FAQs
How do I create a topic that includes all LinkedIn mentions of my brand?
In the query builder, choose a word or phrase operator and then type the name of your LinkedIn page(s). This will pull in all of the mentions of a page, assuming it is properly connected to the appropriate Group.
Can I attach multiple LinkedIn pages?
Yes. You can attach as many owned LinkedIn profiles to your group as you’d like.
Why can’t I query the entire LinkedIn network?
This is a network API limitation. LinkedIn only allows Sprout to query the comments and mentions associated with your connected Business profiles.
What data backfills are available for LinkedIn upon topic creation?
Sprout will backfill LinkedIn data for 30 days.
If I pull in a mix of mentions and comments on those mentions into my topic, will they be threaded in the message layer?
No. Like other networks these metrics won't be connected to each other in Sprout. However, you can click on the message to view it on LinkedIn itself to see more message context.
