Facebook and Sprout overview

Sprout's Facebook connection lets you harness the functionality of Facebook within the Sprout platform. Connect a Facebook Page or Facebook Ad profile to manage your posts, measure your audience engagement and track your performance over time. You can also incorporate your Facebook Shops catalog to incorporate social commerce into your Facebook strategy.

What's next?

I'm ready to get started. Head to the Help Center.

Ready to connect your Facebook profile? Read our how-to guide to get started.

I want to learn how to use Facebook in my social strategy. Visit the Learning Portal.

Sprout's Learning Portal offers on-demand courses to help you learn more about social strategy. 

I want to learn more about best practices for using Facebook. Check out our Insights blog.

Sprout's Insights blog provides case studies and research on best practices in social. Learn more in these posts:

• 6 steps to conduct deep Facebook analysis
• 6 masterful examples of brands selling on Facebook Shops
• How to do a Facebook audit in 30 minutes or less

I want to connect with other social media professionals. Visit the Sprout Community.

Chat about strategy, discover how-tos and share big picture ideas.

Meet other social media managers in Sprout's Community.