Can I use Sprout to post to my personal LinkedIn profile?

You can post to your personal LinkedIn profile using Sprout either in Personal Mode or in your Sprout Groups.

LinkedIn Personal Profiles will start counting toward your profile allotment.

You can use both publishing functionality and Sprout's Publishing calendar to manage your personal LinkedIn profile posts. 

This article contains the following sections:

What publishing features are available for LinkedIn personal profiles?

You can use Compose to post to your LinkedIn personal profile. To schedule a post to your LinkedIn personal profile:

createpostlinkedin.gif

  1. Click Screen_Shot_2022-06-07_at_2.10.13_PM.png to open Compose.
  2. Choose your personal profile from the Profile Picker.
  3. Enter any text you want to include in your post. 
  4. Add media for the post:
    • Use the Asset Library to add approved images, videos and text assets to stay on brand
  5. (Optional) Toggle This is a Draft on if you're creating a Draft post.
  6. If you’re publishing an image or a  video, you can customize your post with alt tags for your images, an SRT file for video subtitles and a custom video thumbnail.
    • To add alt text to an image or multiple images, click the Screen_Shot_2023-04-03_at_11.15.08_AM.png edit icon and select Add Descriptive Text. If you’re adding alt text to multiple images, click the arrows to move between images.
      linkedin-alt-text.gif
    • To upload an SRT file for your video, click Add a subtitle file.
      Screen_Shot_2023-04-03_at_10.48.25_AM.png
    • To select a thumbnail for your video, click the arrows to choose your desired frame. To upload your own image to use as a thumbnail, click the Screen_Shot_2023-04-03_at_11.15.08_AM.png edit icon and select Upload thumbnail.
      linkedin-video-thumbnail.gif
  7. Apply any relevant publishing workflows. Using a workflow is a great practice to ensure your personal content is an accurate reflection of your company's brand.
    • Use the Approval Workflow dropdown to select who needs to approve your post content.
  8. Choose your Sprout Tags (for Professional and Advanced plans):
    • (Optional) - Enter the name of any applicable labels.
    • (Optional) - Enter the name of any campaigns the post is a part of.
  9. Choose when to post:
    • Select Immediately, Auto schedule with Sprout Queue or Specific Days & Times. You can use Optimal Send Times for your personal posts, too.
  10. Click Submit or Send. The post is sent for review.  

You can also see your scheduled posts in the Publishing Calendar. Your personal posts in the Publishing Calendar ensure there's a clear picture of the long-term strategy.

Screen_Shot_2022-06-07_at_2.13.03_PM.png

To see your posts, navigate to Publishing and select your personal profile from the Profiles dropdown.

What functionality isn't available for LinkedIn personal profiles?

It's important to be aware of the following limitations:

  • LinkedIn personal profiles connected in Personal Mode don't have access to the publishing features.

FAQs

If the user who originally connected their personal profile is removed from the Sprout account and no one was granted permissions to that profile, what happens?

The Account Owner has access to remove the personal profile from the Sprout account. 

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