What do I need to know before connecting my Instagram profile to Sprout?
Before you connect your Instagram profile to Sprout, there are some considerations to keep in mind. You can connect a Personal or Business Instagram profile to Sprout. However, there are additional features available to Business profiles.
This article includes the following sections:
- What is an Instagram Personal profile?
- What is an Instagram Business profile?
- What are the differences between Personal and Business profiles?
- How do I convert a Personal profile to a Business or Creator profile?
- How do I connect a Facebook page to my Instagram Business or Creator account?
What is an Instagram Personal profile?
As of October 2024, due to changes from Meta, Sprout no longer supports the connection of Personal profiles. Refer to this article for more information.
What is an Instagram Business profile?
In June of 2016, Instagram introduced Business Profiles to help companies better understand their followers and grow their businesses. Converting to a Business Profile on Instagram enables you to include additional profile information like a phone number, email address and a physical address, making it easier for your customers to connect to your business.
Adding an Instagram Business Profile to Sprout has several benefits as well. Not only does it enable Instagram Publishing through Sprout, but it also unlocks new metrics from Sprout’s reporting suite including impressions, reach and video views with more to follow. Visit here for information from about which features will change on Instagram when you convert.
What are the differences between Personal and Professional profiles?
Instagram Personal Profiles are for personal use. Instagram Business or Creator Profiles build credibility and the opportunity to form connections by providing a space for contact information, such as a physical address, phone number and email address. You can only access all of Sprout's functionalities by connecting Business or Creator Profiles.
How do I convert a Personal profile to a Business profile?
- Using the Instagram mobile application, go to your profile and tap the
at the upper-right corner of the display.
- Tap Account Type and Tools.
- Tap Switch to Professional Account.
- Select your business in the Which Best Describes You modal.
- Select Business or Creator in the "Are you a creator?" section.
- Make the category selection for your profile.
You're all set!
You can watch this video to see the account conversation process in action.
How do I connect a Facebook Page to my Instagram Business or Creator account?
Once you've converted your page to a Professional account, you can connect your Instagram profile to a Facebook page in a few place:
- Meta Business Suite
You can view this video to see how to connect an Instagram profile to a Facebook page.
For the most up-to-date resources, refer to the following Meta support articles:
Comments 0 comments
Article is closed for comments.
