What reporting features are available for TikTok?
After you post videos to your TikTok profile, you can start analyzing your performance on TikTok with the TikTok Profiles Report and cross-network reports.
The TikTok Profiles Report provides an overview of your performance, demographic information as well as metric breakdown per profile. TikTok does offer native performance metrics in-app, but only for up to 60 days. Sprout offers lifetime performance data for your TikTok account after you connect it to Sprout.
Note: Expect a 24-hour delay in your TikTok metrics coming into Sprout. Once you’re connected, you can expect up to 60 days of data to backfill.
This article contains the following sections:
TikTok Profiles Report
The TikTok Profiles Report includes Overview, Demographics and Profiles tabs.
Customizing the Report
Select which profiles you'd like to view data for from the Sources menu.
Overview
The overview tab provides insight into your Performance Summary, Video Views, Engagement, Audience Growth and Top Posts.
Performance Summary
The Performance Summary displays an overview of your performance metrics.
Published Posts: The number of posts you've published during the reporting period.
Video Views: The number times your video content has been viewed during the reporting period. Organic and paid activity are included in this metric.
Engagements: The number of times users liked, commented on or shared your posts during the reporting period. Organic and paid activity are included in this metric.
Video Views
The Video Views section includes metrics on your video performance.
Engagement
View your likes, comments and shares in the Engagement section. You can choose which metrics to include in the Engagements menu.
You can also view total engagements, engagements by type and comparisons of engagement types.
Audience Growth
The Audience Growth section visualizes changes in your audience during the reporting period.
You can view your Followers and your Net Follower Growth (the net number of followers you gained during the reporting period.)
You can also see your total followers, followers by TikTok profile and comparisons of followers by different TikTok profiles.
Top Posts
Get a snapshot of your best performing posts in Top Posts.
You can choose to view your performance for the following metrics:
Reach: The total number of unique users who viewed your video during its lifetime. Organic and paid activity are included in this metric.
Engagements: The number of times users liked, commented on or shared your posts during its lifetime. Organic and paid activity are included in this metric.
Reactions: The number of likes a video has received during its lifetime. Organic and paid activity are included in this metric.
Comments: The number of comments a video has received during its lifetime. Organic and paid activity are included in this metric.
Shares: The number of times a video has been shared during its lifetime. Organic and paid activity are included in this metric.
Video Views: The number of views of a video during its lifetime. Organic and paid activity are included in this metric.
Demographics
The Demographics tab shows an overview of your audience demographics by country and gender.
Note: Demographics by gender are only provided for users who enter their pronouns into their TikTok profile.
Audience by Country: The geographic distribution of your followers.
Audience by Gender: The gender distribution of your followers.
Profiles
The Profiles tab enables you to compare your aggregate metrics across your TikTok profiles.
Profile: The profile from which a TikTok post originated.
Published Posts: The number of posts your profile published during the reporting period.
Net Follower Growth: The net number of followers your profile acquired during the reporting period.
Followers: The number of TikTok followers for your profile.
Video Views: The number of times your profile's videos have been viewed during the reporting period. Organic and paid activity are included in this metric.
Engagements: The number of times users liked, commented on or shared your profile's posts during the reporting period. Organic and paid activity are included in this metric.
Likes: The number of likes your profile's posts received during the reporting period. Organic and paid activity are included in this metric.
Comments: The number of comments your profile's posts received during the reporting period. Organic and paid activity are included in this metric.
Shares: The number of times your profile's posts were shared during the reporting period. Organic and paid activity are included in this metric.
Profile Views: The number of time your profile was viewed during the reporting period.
Cross-network reports
You can also access TikTok data in the following Sprout reports:
Note: Audience Gained and Audience Lost metrics are unavailable for TikTok in the Profile Performance Report.
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