How do I create an RSS feed from Employee Advocacy Stories?

You can use Zapier to create an RSS feed of all shareable Stories in Employee Advocacy. A social media manager could then add this RSS feed to their Feedly account in Sprout and share the same content on the brand profiles that employees are sharing with their personal networks.

You can also connect the RSS feed to your Intranet. Most Intranet platforms have built-in RSS reader capabilities. Rather than using Feedly and Sprout to connect the RSS feed, use your Intranet in place of Feedly in the following steps.

Note: You must have a Zapier, Employee Advocacy and Sprout Social account to create an RSS feed from your Stories in Employee Advocacy.

To create an RSS feed from Employee Advocacy:

  1. Navigate to Zaps from your Zapier account.
  2. Click Create Zap. The Zap Creator opens.

  3. Enter Employee Advocacy in the Search apps… box.
  4. Select Story Activated from the Trigger Event dropdown.
  5. Click Continue.
  6. Select your Employee Advocacy account from the Choose an account… dropdown.
  7. Click Continue.
  8. Choose False in the Include Internal Stories dropdown.
  9. Click Continue.
  10. Click Test trigger.
  11. Click Continue.
  12. Enter RSS in the Search apps… box.
  13. Click RSS by Zapier.
  14. Click Create Item in Feed from the Action Event dropdown.
  15. Click Continue.
  16. Complete the following fields in the Set up action:
    • Feed URL - replace the custom-text value in the URL with advocacyrss.
    • Feed Title - enter a title for the feed, something like Stories in Employee Advocacy.
    • Max Records - enter the number of records and select the ones you want to include in the feed.
    • Source URL - this is the article the RSS feed item will point to. For an intranet, use STORYURL to point employees back to Employee Advocacy. For Feedly, use {the actual article URL} so you can share the same article out to your brand social channels.
    • Content - copy the following HTML into the Content box, and then replace the EXCERPT and STORYURLs placeholders variables using the dropdown.
      <p><img src=“IMG” border=0 /></p><p>EXCERPT</p><p><a href=“STORYURL”><strong>Read More</strong></a> | <a href=“STORYURL/compose/linkedin”><strong>Share Now</strong></a></p>
    • Automatically Truncate Messages over 10KB - select No.
  17. Click Continue.
  18. Click Test & Continue.
  19. Navigate to the custom URL to see if your test is successful. If it is, an RSS feed is created.
  20. Navigate back to Zapier and click Turn on Zap to complete your Zap set up.
    • Note that RSS feeds typically take between 20 minutes and six hours to update.
  21. Open Feedly and click Add Content.
  22. Paste the RSS feed URL and add the feed to a collection.
  23. Open Sprout and navigate to Feeds > RSS Reader tab. Your Employee Advocacy RSS feed is listed.

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