What to know about Meta One, Facebook Link Limits, and Publishing via Sprout

Last updated: October 1, 2026

Overview

Meta is testing a monthly limit on links that can be shared in organic posts for certain Facebook Pages, tied to its Meta One subscription plans. If your Page is part of the test, you may see a notice in Facebook about how many link posts you have left this month. Here's what we know and how it relates to publishing with Sprout Social.

About the test

• Pages in the test without a Meta One subscription can include links in up to two organic posts or comments per calendar month. Unused links don't carry over.
• Meta One plans include higher link allowances. See Meta's plan details for current information.
• The test applies to Facebook Pages. Personal profiles and Groups aren't included.
• Some links don't count toward the limit, including links in ads and links to Meta's own apps.

Does this affect publishing through Sprout?

Based on what we know today, the limit is only applied in Facebook's own posting tools: the Facebook app, Facebook on the web, and Meta Business Suite. We have not seen any impact on Facebook posts published through Sprout, including posts with links.

Our Sprout team is actively monitoring developments with our network partners and will update this page as new information becomes available. 

Important to note: 

• Sprout can't show a Page's remaining link allowance, because Meta doesn't currently make it available to partners.
• There is no Sprout error message tied to this limit today.
• Personal profiles aren't included in Meta's test, so employees sharing to their own Facebook profiles via Employee Advocacy should not be impacted.
• We do not anticipate any differences when publishing via RSS versus a standard scheduled post in Sprout. RSS posts publish through the same Meta API. 
• This is an active test on Meta's side, so how it works may change. We'll update this article as we learn more.

Need help?

If a Facebook post you published through Sprout didn't go out as expected and you think the link limit may be the cause, contact our Support team with the Page name and post details.