Using Sprout Campaigns in Sprout Social | Sprout Bites
Table of Contents
In this Sprout Bites video, you'll learn how to plan, track, and optimize an entire social campaign in one place using Sprout Campaigns, available on the Professional and Advanced plans. You'll see how to create a campaign with a brief, color, and date range, how to monitor performance and assets from the campaign planner, and how to archive a wrapped-up campaign while keeping its data intact.
View Video Transcript
Running a successful social media campaign takes a lot of moving parts. From briefs to assets to scheduling and reporting, things can get messy fast. But what if you could manage, track, and optimize your entire strategic project all in one place? Hi, my name is Naomi, and welcome to our Quick Sprout Bites video on Sprout Campaigns — a powerful feature available on our Professional and Advanced plans, designed to help your team collaborate and maximize your social impact.
Let's dive into the Campaign Planner and take a look. Head over to Publishing, and from there you'll locate Campaigns and select Active Campaigns. To create a new campaign, select Create Campaign and choose between a brand new campaign and converting existing tags to a campaign. Are you already tracking campaign tags using standard tags? This option will allow you to instantly pull in your past performance data and collateral all tied to that existing tag. But let's go ahead and create a new campaign for now.
From here, you'll want to enter your campaign name, select a vibrant color so it shows off on your calendar, choose your date range for how long the campaign will last, and choose the visibility of where you want this campaign to be selectable. Lastly, you'll want to enter your campaign brief. You can include things like a description, goals, objectives, messaging and tone, deliverables, hashtags, important dates, and anything else you want addressed in your campaign to help you plan ahead. This gives your team clear direction, and it will automatically pop up whenever someone creates a post for this campaign. Let's go ahead and save this — now this campaign is live and ready to use.
Let's go over to a separate active campaign to take a look at what we can do within the campaign planner. Under the Overview tab, you get a real-time snapshot of your publishing volume and high-level metrics, such as impressions and top-performing posts. You can also track how many posts you have queued or scheduled for the campaign, along with any approvals, drafts, or previously sent posts.
Under the Plan tab, you can see any calendar notes associated with the campaign, as well as a reminder of your campaign brief. You can take a look at your sent posts, including all the metrics tied to them, as well as any assets tied to that specific campaign. You can also proactively add assets right here to ensure your team knows what assets they should be using for this particular campaign — this includes text, image, video, and post template assets. This ensures your team has a clear and unified creative direction.
When your campaign wraps up, just archive it to keep your drop-downs clean while preserving all that rich data for the future. If we go to our campaign, we can select the three dots here and click Archive. All the data will still remain and pull into the Archived Campaigns tab.
Ready to elevate your social project management? Head to the Publishing tab and build out your first campaign today.
Was this article helpful?
