How do I create an Instagram Carousel post?

If you have a connected Instagram Business Profile to Sprout, you can publish up to 10 images to Instagram as a Carousel post via Sprout Social.

Creating a Carousel post

To create your Carousel post:

1. Open Compose in Sprout desktop or mobile app.
2. Select your Instagram profile from the Profile Picker.
3. Add your content for the post.
4. Select up to 10 images or videos 
5. (Optional) Add user tags to your images. You can tag Instagram profiles in each image you include in your Carousel.
6. Choose your Instagram Options:
   • (Optional) - Add a Post Link to appear in your SproutLink site.
   • (Optional) - Invite Collaborators
     
7. Choose your Sprout Tags (for Professional and Advanced plans)
8. Choose when to post
9. Click Submit or Send.

Carousel FAQs

Can I post carousels directly using Sprout's mobile app?

Yes, this is supported for both the iOS and Android versions of the Sprout Social Mobile app. 

What are the media requirements for videos in a Carousel Post?

Compared to Reels, the maximum video length is shorter. You can find these requirements below:

Instagram Carousel Videos 

• Max 10 items per carousel post (images + videos)
• Max file size: 300 MB (650 MB with Mobile Publisher)
• Length: Max of 1 minute for Carousel videos
• Supported formats: MP4, MOV
• Resolution: 720p to 1920 pixels
• Aspect ratio: 0.01:1 – 10:1 (9:16 recommended)
• Max video bitrate: 25Mbps maximum
• Audio bitrate: 128kbps
• Frame rate: 23-60 fps
• Carousel videos are all cropped based on the first image or video in the carousel, with the default being a 1:1 aspect ratio.