Instagram Liking Overview

Instagram Liking Overview

Instagram Liking lets you like and unlike Instagram comments, replies, feed posts, and reels directly from Sprout's Smart Inbox. This eliminates the need to switch to native Instagram for one of the most common engagement actions, acknowledging your audience's interactions on your content.

This feature is available on the Standard plan and above for users with access to the Smart Inbox and at least one connected Instagram Business or Creator profile.

What You Can Do

• Like and unlike comments received on your own Instagram feed posts and reels
• Like and unlike replies to comments on your own posts
• Like and unlike your own comments on other threads
• Like and unlike Instagram ad comments on your own sponsored content
• Perform these actions from within the Smart Inbox without leaving Sprout

How to Use Instagram Liking in the Smart Inbox

1. Navigate to the Smart Inbox and filter to show Instagram messages.
2. Open a message thread containing Instagram comments or media from a connected profile.
3. Look for the Like icon (heart) in the message action bar beneath an eligible message.
4. Click the Like icon to like the comment or post. The icon will fill to confirm the action.
5. To unlike, click the filled heart icon again.

Important: If you do not see the Like action on Instagram messages, you may need to reconnect your Instagram profile to grant the updated permissions. Go to Settings → Users & Social Profiles → select your Instagram profile → Reconnect.