How to Build an Organic Only Report in Sprout Social | Sprout Bites

Want to see only your brand's organic social performance without paid posts skewing the numbers? Let's build an organic-only report in Sprout. Hi, I'm Bethany and in this Sprout Bites video, I'll show you how to set that up. First, it's important to note that you'll need a Sprout Premium Analytics plan to access My Reports, where we'll be building this. To get started, head to My Reports in the left-hand menu. You can open an existing report or create a new one. For this example, I've created a new report, made it visible only to me, and clicked Create. Let's begin with post-level reporting, which shows how individual posts or campaigns are performing over a specific time frame. Click Add Widget in the top right corner, then choose Post Summary, Post Performance, or Post Analysis. These widgets let you filter out paid content so only organic posts appear for Facebook, Instagram, and LinkedIn. For example, on Facebook, select your widget, go to configuration options, and under Published Status, check Published — leaving Boosted and Unpublished unchecked. Your report will now show only organic posts. It's important to note that TikTok and YouTube don't currently allow separating organic from paid at the post level. For X, some organic metrics like impressions, link clicks, and video views are available, but engagement may still include paid activity. A useful workaround is tagging your outgoing organic posts with an "organic" tag and then filtering widgets by that tag. Next is profile-level reporting, which gives you a high-level view of overall account performance. To separate organic and paid data at the profile level, your ad accounts must be connected to Sprout. For Facebook and Instagram, you can use the Facebook Pages or Instagram Profiles widgets and filter for organic metrics like impressions, engagements, post link clicks, video views, and reach. LinkedIn profile data is already organic only, so no extra filtering is needed. Here's an example: add a Facebook widget for impressions, go into configuration options, and under Promotion Type, select Organic. You could also use the Facebook Pages widget and select only organic metrics. For X, you can surface some organic-only metrics like impressions, link clicks, and video views, but engagement may still include paid activity. TikTok and YouTube don't allow separation of organic versus paid at the profile level either. Finally, don't forget to choose your date range and save or schedule the report so you can regularly monitor organic performance without rebuilding it each time. With this in place, you can keep the noise out of your analytics and stay focused on real audience interaction and growth from your organic social efforts. For more tips, check out additional reporting how-tos in Sprout Academy to keep refining your analytics strategy.