How to Tag Outgoing Content in Sprout Social | Sprout Bites

Hi, my name is Ashley and I'm excited to walk you through tagging outgoing content in this Sprout Bites video. One of the most valuable tools in Sprout is using tags to understand content performance. I think most people hesitate to use tags because it feels like extra work when you're already juggling meetings, emails, and scheduling posts. You might ask yourself, is it worth the extra step? But the payoff really does come later when you're in Post Performance and it's time to analyze your data. Tagging unlocks more granular insights beyond what Sprout already provides in terms of content type. You can already see the difference between video performance versus photo or photo versus carousel — but once you've created tags, you can start to see how different outgoing content types perform against each other, or how one product type performs versus another. Today I want to walk you through how to set up tags in Tag Management and how to apply them to outgoing content, because tagging replaces the guesswork with proof of what's really driving results at the end of the month. Head over to Settings and Tag Management to get started. The most common question I get is, how many tags should I have? My general rule is: as many as you need to tell the story of your content performance — no more and no less. Build tags around the things you care about analyzing. I've created some sample tags here for educational content, staff highlights, and trending content. I've also gotten more granular with video — long-form video, short-form, and no sound, because we're trying something new this year. You might also add campaign tags, and tags for product types so you can understand how audiences respond when you post about Product A versus Product B or C. From there, head over to Compose. Add your caption and photo or video as usual, then add a label. A label is a tag and a tag is a label — so I'll add that this is educational content and long-form video. You can see our organization requires that a label be added for accountability, which you can set up as well. Add as many tags as are appropriate for the content — if it's two, it's two; if it's more, that's fine too. From there, schedule your content, and once it's live, head back into Post Performance to evaluate how it did. I encourage you to give tag creation and Post Performance evaluation a try to get a better understanding of how your content is performing based on those tags.