How to Use Trellis in Sprout Social Listening: Sprout's AI Agent
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In this Sprout Bites video, you will learn how Trellis, Sprout Social's AI agent, works alongside Social Listening to help you uncover insights faster. You will see how to ask Trellis questions directly instead of manually searching through dashboards, how it detects shifts in sentiment and surfaces emerging themes, and how it can translate those insights into actionable, brand-specific campaign ideas.
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You already have Social Listening and it's powerful — billions of conversations and endless insights at your fingertips. But even the best insights can take time to uncover, because making sense of all that noise takes effort. That's where Trellis comes in. Hi, I'm Tzy, and in this Sprout Bites video, I'm excited to walk you through how our new AI agent can help you make the most of Social Listening. Trellis takes the power of Listening and accelerates it. Instead of searching through dashboards, you can just ask Trellis. You'll see some conversation starters, but you can also type in your own question. I'm going to ask, "What are content themes Trellis is seeing that could resonate well with my audience?" Trellis turns billions of data points into clear, contextual answers, freeing you to focus on what matters most — action. With Listening, you see what's happening. With Trellis, you get tailored answers instantly, helping you make smarter, faster strategy decisions than you could with Listening alone. In this example, as a large pet retail brand, I'm curious what trending content themes are happening in my industry. Trellis detects shifts in sentiment, spots emerging themes, and surfaces insights before issues spread or competitors get ahead. I can then take these insights and make them relevant to my brand. I'll ask Trellis to give me ideas for how I can incorporate these insights into upcoming campaigns — and now I'm seeing creative content ideas that are unique to my brand but will resonate across my industry based on measured performance. You move from "what are people saying?" to "how do we act, adjust, and lead?" That's the power of Listening with Trellis. Listening shows you what's happening. Trellis helps you decide what happens next. Together, they redefine what's possible with social data. Start exploring Trellis and Listening today and discover insights faster than ever.
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