Guide to Snapchat Publishing: Stories and Spotlights

Overview

You can now publish Snapchat Spotlights and Stories directly from Sprout Social. Snapchat Spotlights are permanent, public short-form videos distributed through Snapchat's entertainment feed, which reaches more than 500 million monthly active users. Snapchat Stories are time-limited posts—composed of one or more individual pieces of content called Snaps—that remain visible on your profile for 24 hours (or longer for public profiles that allow saving to Highlights, or those with Snapchat+).

To use Snapchat publishing in Sprout, you need a Snapchat Public Profile. Personal Snapchat accounts are not supported. See also FAQs

What You Can Do

• Publish and schedule Snapchat Spotlights from Sprout's Compose window.
• Publish Snapchat Stories (and the individual Snaps that make them up) directly from Sprout.
• Cross-post to Snapchat alongside other social networks in a single Compose session.
• View your scheduled and sent Snapchat posts on the Publishing Calendar.
• Apply publishing tools like Approval Workflows, Labels, and Campaigns to Snapchat content.

How to Use

Connecting your Snapchat Public Profile

1. Go to Account & Settings > Connected Profiles.
2. Select Snapchat and follow the OAuth authentication steps.
3. Make sure you authenticate with a Snapchat Public Profile. Personal profiles will not appear as an option.

Publishing a Snapchat Spotlight

1. Open Compose.
2. Select your Snapchat Public Profile from the profile picker.
3. Choose Spotlight as your post type.
4. Upload your vertical video. Requirements: 9:16 aspect ratio, MP4 or MOV format (H.264), 5–60 seconds recommended (up to 300 seconds accepted), minimum 540×960px resolution, max 1 GB file size.
5. Optionally add a description of up to 160 characters. Hashtags are supported.
6. Choose Send Now, Schedule, or Queue.

Publishing a Snapchat Story

1. Open Compose.
2. Select your Snapchat Public Profile.
3. Toggle This is a Story as your post type.
4. Add the Snaps (individual photos or videos) that make up your Story.
5. Choose Send Now, Schedule, or Queue.