Facebook Metric Deprecations June 2026
Table of Contents
Meta recently announced that they are updating their API and introducing new metrics for tracking content views that will replace their legacy Facebook reach metrics. This update to their API will impact partners like Sprout starting on June 15, 2026.
Meta’s intent with this change is to simplify and unify reporting across media types. The shift is part of Meta’s efforts to streamline metrics and address privacy concerns.
Do these changes only impact Sprout Social?
These metric changes impact all third-party Meta Partners that use Meta’s APIs, including Sprout Social.
How does this impact my Sprout reporting?
The main focus of this deprecation will be metrics related to Facebook Reach. All previous Facebook Reach metrics will be deprecated from the API, apart from Facebook’s standard Total Reach metric. This Total Reach metric will remain and be remapped in Sprout using Facebook’s new Total Unique Media Views metric available for both post-level and page-level reporting.
Additionally, all legacy Post Impressions metrics and 3-second unique video view metrics that were available for Facebook with Sprout’s Premium Analytics add-on, will no longer be supported by Facebook’s API starting June 15, 2026.
What metrics will be deprecated without replacement?
Previous Reach Metrics available on all Sprout plans:
- Organic Reach (Post Level)
- Paid Reach (Post Level)
Previous Reach & Post Impressions available with Premium Analytics:
- Viral Reach (Post Level)
- Non-viral Reach (Post Level)
- Average Daily Organic Reach per Page (Page Level)
- Average Daily Paid Reach per Page (Page Level)
- Average Daily Viral Reach per Page (Page Level)
- Average Daily Non-viral Reach per Page (Page Level)
- Post Impressions (Page Level)
- Organic Post Impressions (Page Level)
- Paid Post Impressions (Page Level)
- Viral Post Impressions (Page Level)
- Non-viral Post Impressions (Page Level)
Video Performance Metrics previously available with Premium Analytics:
- Average Unique Video Views per Post (Post Level)
- Unique Video Views (Post Level)
- Unique Organic Video Views (Post Level)
- Unique Paid Video Views (Post Level)
- Average Daily Unique Video Views per Page (Page Level)
Which metrics will be replaced in Sprout?
| Facebook Metric Being Replaced | Sprout Metric Being Remapped | Replacement Metric |
| page_impressions_unique | Average Daily Reach per Page | page_total_media_view_unique |
| post_impressions_unique | Reach (Average Reach per Post) | post_total_media_view_unique |
How do I view a breakdown of paid vs organic Facebook Reach?
With this update, Meta no longer provides a breakdown of paid vs organic unique media views. This value available in Sprout will represent the total of paid and organic unique views received for your shared media.
How far back will data be backfilled?
Data will be backfilled from January 1, 2026 forward with the new unique media view metrics available via Facebook’s API. All metrics being deprecated will be removed from Sprout entirely on June 15, 2026.
How can I save my historical data for the metrics being fully deprecated in Sprout?
As there will be no access to fully deprecated data beginning on June 15, 2026, we recommend downloading any date ranges you wish to preserve prior to June 15, 2026, as a CSV or PDF export
To download an export of your reports take the following steps:
- Go to the report you are interested in exporting.
- Click on the ‘Share’ button on the top right.
- Choose to download as a CSV or PDF.
- The download will begin automatically and will save to your computer.
Will my Reach data shift significantly from previous tracking?
It is possible you may see some shifts with the previous trends in your Facebook Reach data. This will depend on your overall media views from content compared to the general page views captured with Facebook’s previous Impressions and Reach tracking.
Will this impact the Engagement Rate per Reach or Average Reach per Post metrics available with Premium Analytics?
Yes, both metrics will be updated to utilize the new “post_total_media_view_unique” metric made available via Facebook’s API
Where can I learn more?
You can view Meta’s announcement directly via their list of deprecated metrics.
Was this article helpful?
