Support for Reddit

Sprout is an official Reddit Data Partner — meaning our integrations are deep, reliable, and built to get your team up and running fast. We support Reddit across Listening, Engagement, and Publishing, so you can manage your entire Reddit strategy in one place, capture unfiltered conversations, and act on the signals that matter most.

Features included:

• Publish to Reddit
• Listening in Reddit
• Connect Reddit profiles and Reddit subreddits
• Engage with posts and comments in the Smart Inbox
• Engage with posts and comments in Cases
• Set a Preferred Reply Profile
• The ability to run Automated Rules against Reddit messages
• Reddit is available as a source in relevant Inbox & Case Management reports
• Reddit FAQs

How-to Connect a Reddit Account:

1. Navigate to your Settings
2. Click Connect a Profile
3. Click the Connect button on the Reddit tile
4. Select the type of Reddit profile you want to connect (User Profile or Moderated Subreddit)
   
5. Authorize Sprout Social on Reddit
   
6. Log In to Reddit
7. Click Allow
   

8. (For moderated subreddits) select the subreddits you’d like to add to Sprout

Engage with posts and comments in the Smart Inbox:

Within the Smart Inbox, you can view Reddit posts and comments received within your connected subreddit all in one location! Use the Sources Filter to select the connected subreddit(s) whose posts and comments you want to see.

Keep in mind, both a moderated subreddit and Reddit user account connection are required to be able to see incoming messages, as well as reply to those messages received within your connected subreddit.  Each connection will have its own purpose: 

• Subreddit connection = your data source. This tells Sprout to pull in posts and comments from that specific subreddit into the Smart Inbox.
• User profile connection = your reply identity. This allows your team to take action—like replying, upvoting, hiding, or deleting content.

Essentially, the subreddit brings the conversation in, and the user profile lets you engage with it!

To Reply:

1. Ensure you've connected a Reddit user profile to your Sprout account
2. Click for the Reddit post or comment you want to reply to
3. Enter your response to the post or comment in the reply box
   
4. Click Send or Submit for Approval based on your workflows

To Upvote:

1. Click the Up arrow on the post or comment
   

To Hide Posts or Comments (subreddit Moderator only):

1. Click the three dot menu
   
2. Select Hide on Reddit
   

To Unhide Posts or Comments:

1. Find the post or comment you want to unhide
2. Click unhide
   

A note on “hides” - When you hide a post or comment in Sprout, it is removed from public view on Reddit as if hiding it directly in Reddit's native moderation tools. Reddit's hide action is reversible: you can unhide a message in Sprout at any time, and it will be restored on Reddit just as it would be if you took that action natively.

Reddit natively surfaces three moderation states — pending, approved, and removed — but because visibility is ultimately binary (a post is either visible to the public or it isn't), Sprout simplifies this to hidden and unhidden. Hiding a message in Sprout removes it from public view on Reddit; unhiding restores it, regardless of whether it was pending or approved beforehand.

Engage with posts and comments in Cases:

1. Click into the case and you’ll land on the Case Activity tab
2. Switch over to the Conversation tab to view and respond to the original message
3. Type your reply
4. Click Send (if you want to close the case at the same time, use the dropdown and select Send and Close)
   

Set a Preferred Reply Profile

To enable this setting across your Sprout Groups, you must have the Manage Advanced Inbox Features permission. Once you have that permission:

1. Navigate to your  Settings
2. Click Inbox Settings under the Inbox and Reviews section
3. Toggle Enable Preferred replies to ON in the Reply section
   
4. Click Configure
   
5. Select your Scope options
6. Choose the Reply from profile in the Reply Profiles section (the Reply from profile is automatically selected when  responding to comments and posts received by the originating profiles)
7. Choose the Originating Profile
8. (Optional) Add another reply profile and originating profiles
9. Click Save