How do I use the Competitor Posts Report?

Use the Competitor Posts Report to analyze all Facebook, Instagram and Twitter posts from your competitors. 

This article contains the following sections:

How do I customize the report?

Choose the date range you want to focus on. 

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Then, choose from the following filters to hone in on the data you want to see:

  • Competitor Sources - choose the Facebook, Instagram and Twitter profiles you want to see posts for in the report.
  • Content Types - choose content types like video, photo, link, carousel, text or choose to include all content types in the report.   

Toggle the view of the report as a table or as individual cards. 

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Finally, decide to sort the report Ascending or Descending based on the Published Date or Public Engagements of the posts.

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What metrics are included? 

You see a scorecard for each top performing competitor post. Each card contains a preview of the post and:

  • For Facebook posts:
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    • Total number of Public Engagements for the time period you selected
    • Total number of Reactions for the time period you selected
    • Total number of Comments for the time period you selected
    • Total number of Shares for the time period you selected
    • Due to API limitations, the following posts types are unavailable:
      • Multi-image posts, album posts and Facebook Reels
  • For Instagram posts:
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    • Total number of Public Engagements for the time period you selected
    • Total number of Reactions for the time period you selected
    • Total number of Comments for the time period you selected
  • For Twitter posts:
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    • Total number of Public Engagements for the time period you selected
    • Total number of Reactions for the time period you selected
    • Total number of Comments for the time period you selected
    • Total number of Shares for the time period you selected

If you want even more detail, hover over each metric name for a popup definition.

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How do I share the report?

You can either export the report as a CSV or presentation-ready PDF. You can also send the report as a PDF or schedule PDF delivery to share the report with stakeholders on a regular basis.

Note: Whatever view you have selected, either list view or card view, this view is captured in your PDF export. 

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The columns included in the CSV export are broken down in the following table:

Column Name

Definition

Date

The date the post was published.

Post ID

The identification number of the post.

Network

The network the post was published to.

Post Type

The categorization of the post. 

Content Type

The primary content associated with the post. This can be a video, photo, link, IG carousel or text only post.

Profile

The profile that published the post.

Link

The link to the post.

Post

The text of the post.

Linked Content

Links included within the post.

Public Engagements

Public Engagements is the total number of times users liked, commented, and saved the post and replied to a story during the post's lifetime. This includes organic activity only.

Reactions

Reactions is the number of users who liked or reacted to the post during its lifetime.

Comments

Comments is the number of comments received or sent on the post. This includes organic activity only.

Shares

Shares is the number of times that users shared the post during the post's lifetime. This includes both organic and paid activity.

 

Are there any additional Premium Analytics features?

The Premium Analytics add-on unlocks additional functionality in your Competitor Posts Report. With Premium Analytics, you can search for specific keywords in your posts and select the metrics you want to view.

Using Keyword Search

You can use keyword search in the report to search for specific posts. 

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To clear your search, click X in the search bar.

Advanced Search Options

You can use Advanced Searches to hone in on posts that meet specific keyword criteria. Use the following table as a reference when building more advanced keyword searches. Certain words and characters are reserved for special search functions.

Operator Function Example Description
  multiple words Chicago pizza Containing both "Chicago" and "pizza" but not necessarily as an exact phrase
" " an exact word or phrase "Chicago pizza" Containing the exact phrase "Chicago pizza"
from from a specific user from:Justyn Received from a user or profile name containing "Justyn"
contains separate from: and message content from:(Peter Piper) contains:pickle Received from a user or profile name containing "Peter" and "Piper" and the message contains the word "pickle"
OR either word hotels OR motels Containing either "hotels" or "motels" (or both)
NOT exclude "Mexican food" NOT tacos Containing "Mexican food" but not tacos
NOT ( ) exclude groups authentic food NOT (Italian OR Mexican) Containing both "authentic" and "food" but not "Italian" or "Mexican"
NOT " " exclude phrase Social NOT "social media" Containing "social" anywhere in the message, but not "social media"
( OR ) complex groups (pepperoni OR mushroom) pizza Containing either "pepperoni" or "mushroom" and "pizza"
( ) OR complex groups (taste good) OR delicious Containing both "taste" and "good" or "delicious"

The following characters perform special search functions: + - = && || > < ! ( ) { } [ ] ^ " ~ * ? : \ / If you want to search for a message containing some of these characters, you can escape them by typing a \ before the character. For example, you can search for cool! by typing cool\!

Selecting metrics

An additional benefit of Premium Analytics includes the ability to select and sort by the metrics that matter most to you and your team. You can also hover over metrics as you're selecting them to get a definition of the networks the metric applies to and more details.

To select and edit metrics:

  1. Click into the Sort By dropdown.
  2. Click Customize Sorting Metrics. Your selected metrics appear.
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  3. Scroll and navigate through the list to remove metrics or select new metrics to appear in the report.
  4. Scroll back to the top and drag and drop the metrics you selected in the order you want them to appear.

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