Employee Advocacy networks, media types and size limits

You can use Employee Advocacy to share Stories to multiple networks. This chart lists the supported network, Story types and availability in the Advocacy app.

Network Story types Size and duration limits Aspect ratio Availability
LinkedIn Personal Profiles
  • Link
  • Image (.jpg and .png)
  • Video (.mp4)
  • LinkedIn reshareable posts
  • Image: 5 MB
  • Video: 75KB to 5 GB, 30 minutes in length or less, resolution from 256x144 to 4096x2304 
Video: between 1:2.4 to 2.4:1 Mobile and web
X
  • Link
  • Image (.jpg and .png)
  • Video (.mp4)
  • Tweets
  • Image: 5 MB
  • Video: 512 MB or less, 140 seconds in length or less
  Mobile and web
Facebook Business Page
  • Link
  • Image (.jpg and .png)
  • Video (.mp4)
  • Image: 5 MB
  • Video: 1 GB or less, 15 minutes in length or less
  Mobile and web
Facebook Personal Profile Link     Web only, no profile connection required
Instagram Business Profile
  • Image (.jpg and .png)
  • Video (.mp4)

 

  • Image: 5 MB
  • Video:1 GB or less, 15 minutes in length or less
  • Video:  between 0.01:1 & 10:1 
  • Image:  between 4:5 to 1.91:1 
Mobile and web
Instagram Personal and Creator Profiles Image (.jpg and .png, 5 MB)   Image:  between 4:5 to 1.91:1  Mobile only, no profile connection required

To ensure your photo stories meet the proper ratio requirements, use Sprout Social's free Landscape tool.

You can also see your profiles, connection status and sharing availability on the profile connection page.

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