How do I set up SproutLink in bio?

SproutLink is Sprout Social's link-in-bio tool that lets you create a customized landing page for your Instagram profile. Your SproutLink page lives at a unique sprout.link URL and can include your Instagram posts with clickable links, custom buttons that direct your audience to any URL, social media icons, and your brand's logo and header image. 

With SproutLink, you can:

• Automatically create trackable links for each Instagram post.
• Add links while scheduling new posts in Sprout.
• Retroactively add links to previously published Instagram posts.
• Monitor clicks and engagement on each individual link.

Using SproutLink enhances your Instagram marketing strategy by making it easier to manage link sharing, increase conversions, and save time with integrated publishing workflows.

How do I enable SproutLink in Bio for my Instagram profile?

Steps to enable SproutLink in Bio:

Note: You must have Full Publishing permission for the Instagram profile to enable SproutLink.

1. Go to Publishing > SproutLink in Bio in your Sprout Social dashboard.
2. From the dropdown, select the Instagram profile you want to enable SproutLink for.
3. Click Enable SproutLink.

Once enabled, the SproutLink in Bio tab displays up to 1,000 of your most recent Instagram posts from the past year.

What can I do in the SproutLink in Bio tab?

Add links to Instagram posts

• Click Add Post Link to open Compose and attach a custom URL to any published Instagram post.
• Add links to past posts and schedule future posts with clickable links.

Edit and manage links

• Make changes to pending link posts directly from the tab.
• UTM parameters are automatically applied to sent post links if your link tracking rules are enabled in Sprout.

Track engagement

• View the number of post clicks, updated hourly.
• See daily page views for your live SproutLink site, also updated hourly.

Organize and customize

• Filter and sort posts by profile or post type.
• Customize your public SproutLink landing page to match your brand and user experience.

How do I customize my SproutLink site?

You can fully customize your public SproutLink in Bio site from the SproutLink in Bio tab in Sprout. You can control the branding, layout, and URL for the link page that connects your Instagram audience to your content, products, or website.

Getting started: Create your SproutLink site

For each Instagram profile connected to Sprout, you can build a unique SproutLink site.

To create and customize your site:

1. Navigate to Publishing > SproutLink in Bio.
2. Select the Instagram profile.
3. Click Enable SproutLink.
4. Click Customize site.

This opens the customization panel where you can: 

• Upload or change your logo
• Update your Company Name
• Upload or change your banner image and add a link to it
• Create a brief description about your page
• Add, edit, reorder, enable/disable, or delete link buttons
• Add social media links by selecting a platform and entering your profile URL
• Toggle the Instagram grid on or off
• Refresh your instagram username used for your Sproutlink site’s URL

Once you're done customizing the design, click Save to publish your changes.

After saving, copy your SproutLink URL from the top of the tab and paste it into your Instagram bio to start driving traffic with the below steps: 

• Go to Instagram > Settings > Edit Profile
• Paste your SproutLink URL into the Website field
• Click Submit

You can also delete your site at any time. Note that if you do this, the site is permanently deleted and can’t be retrieved. 

How do I update my SproutLink URL

Sprout automatically detects changes to your Instagram username. If your handle changes, a banner will appear on the SproutLink in Bio page prompting you to update your URL.

You can also manually update your URL at any time:

1. Go to SproutLink in Bio > Customize site.
2. Click Show advanced settings.
3. Select Refresh username. When you refresh the username, your current SproutLink URL immediately stops working, so be sure to update the link in your Instagram bio right away.

Note: SproutLink URLs must exactly match your Instagram handle. Custom link text is not supported.

     4. Paste your new URL into your Instagram bio. 

Previewing your SproutLink site

You can preview your SproutLink site on both desktop by going to the SproutLink in Bio tab and then click Customize Site to access a Site Preview for mobile users

Note: The "Tap image to view link" banner will appear on your site if the Instagram Grid is enabled. This text cannot be edited. 

Sproutlink FAQs

Can I delete my SproutLink site?

Yes, if you need to remove your SproutLink site:

• Navigate to the SproutLink in Bio tab.
• Click Customize site, then select the option to delete your site.

Deletion is permanent and can't be undone. Your site and all associated links will be removed.

How do I add links to my Instagram posts?

Once your SproutLink site is set up, you can start attaching clickable links to your Instagram posts. There are two ways to add links:

• While composing a new Instagram post
• From the SproutLink in Bio tab for existing or scheduled posts

Adding links in Compose

You can add a Post Link directly while creating your Instagram content in Sprout.

To add a link in Compose:

1. Open Compose.
2. Select your Instagram profile from the Profile Picker.
   Note: If the selected profile doesn’t have a SproutLink site yet, you can enable it directly from Compose.
3. Write your post and add media.
4. In the Post Link field, enter the URL you want to associate with the post.
   If you’re using UTM parameters, they’ll be automatically applied based on your link tracking rules.
5. Press Enter or click outside the Post Link box to confirm the link.
6. Schedule the post or send it through any Approval Workflows as needed.
7. Click Submit or Schedule.

Once published, the post appears on your SproutLink site with the clickable link.

Adding links from SproutLink in Bio

You can also add or edit links for existing or scheduled posts from the SproutLink in Bio tab.

To add a link:

1. Navigate to Publishing > SproutLink in Bio.
2. Find the post you want to add a link to.
3. Click Add Post Link.
4. This opens Compose—enter your link in the Post Link field.
5. Save your changes.

To edit a link:

• Hover over a post in the SproutLink in Bio tab and click the edit icon.
• Compose will open—update your URL in the Post Link field and save.

Full Publishing permission is required to add or edit links and customize the SproutLink site.

How quickly do my posts appear on my SproutLink site?

Sprout automatically checks for new Instagram posts about five minutes after you tap Share to Instagram using the mobile workflow.

If your post doesn't appear after that time:

• On mobile: Tap the checkmark icon under Notifications > Publishing.
• On desktop: Go to the Instagram Notifications tab and manually set the post status to Complete.

What happens if I delete a post on Instagram directly?

If you delete a post natively in Instagram, Sprout will:

• Hide the post from your SproutLink site.
• Display a placeholder image for that post in the SproutLink in Bio tab.

Can Sprout automatically add my SproutLink URL to my Instagram bio?

No. Sprout doesn't automatically update your Instagram bio with your SproutLink URL. To add it manually:

1. Copy your SproutLink URL from the SproutLink in Bio tab.
2. Go to Instagram > Settings > Edit Profile.
3. Paste the URL into the Website field.
4. Save your changes to make the link live.

What permissions do I need to use SproutLink in Bio?

To enable, customize, or delete a SproutLink site—and to add links to published Instagram posts—you need Full Publishing permission for that Instagram profile.

Why isn’t my Instagram profile picture updating on my SproutLink site?

Sprout only syncs your Instagram profile image during the initial creation of your SproutLink site. To update the logo:

• Go to SproutLink in Bio > Customize Site.
• Upload your new image manually in the customization panel

Can I add multiple links to a single Instagram post on my SproutLink site?

No. Currently, SproutLink supports one link per Instagram post.

How many custom buttons can I add to my SproutLink page?

You can add up to 55 custom buttons to your SproutLink page. Each button has its own display text and destination URL, and you can enable, disable, or reorder them at any time from the Customize Site panel.

Can I change the “Tap on an image to learn more” message on my SproutLink site?

Not at this time. The “Tap on an image to learn more” banner is fixed and cannot be customized.

Can I customize the colors or themes of my SproutLink page, such as button colors or background colors?

Color themes and customization are not available currently. Your SproutLink page will use the default color scheme provided by Sprout.

Can I hide my Instagram grid and only show buttons and social links on my SproutLink page?

Yes. In the Customize Site panel, you can toggle the Instagram grid off. When the grid is hidden, your page will display only your logo, display name, header image, buttons, and social links — giving you a cleaner, more focused link-in-bio experience.

Can Sprout import links from my previous link-in-bio tool?

No. Sprout doesn't automatically backfill links from other link-in-bio tools. However, you can easily:

• Add links to historical Instagram posts from the SproutLink in Bio tab.
• We recommend adding no more than 100 past posts, especially since most users view SproutLink pages on mobile.

Can I See SproutLink Interactions in Sprout Reports?

Yes! The SproutLink Clicks Metric in the Post Peformance Report will allow you to see the amount of times users clicked on the link assigned to your Instagram post via the grid view within your Sproutlink Site. You can see how many SproutLink Clicks your Instagram posts gathered via the Post Performance Report.

You can also view the number of SproutLink clicks directly in the SproutLink in Bio tab by locating the post and checking the SproutLink Clicks count next to it.

Can I see what the monthly SproutLink click through numbers are rather than all time in my Sprout Reports?

The number of times users clicked on the links assigned to your posts via SproutLink is considered Lifetime Reporting Data and at the moment it can only be reported as an aggregate for the Publishing Period. This means that, while you cannot report on how many SproutLink Clicks you've received in a specific Reporting Date Range, you can see how many SproutLink Clicks all your posts gathered in a specific Publishing Period via the Post Performance Report.

Can I track button clicks on my SproutLink page inside Sprout Social or in my Reports?

Button click analytics are not available within Sprout Reporting at this time. To track clicks on your custom buttons and social links, you can use Google Analytics, UTM parameters, or other external link tracking tools. SproutLink in Bio post-level click tracking in the Post Performance Report is available for Instagram grid post clicks.

Does SproutLink  support TikTok posts or a TikTok grid view on my SproutLink page?

No. SproutLink is tied to Instagram profiles only at this time. While you can add a TikTok social link icon that directs visitors to your TikTok profile, displaying or linking to TikTok posts on your SproutLink page is not supported in this release.