TikTok Brand Hashtags FAQ
Table of Contents
Data:
- How are brand hashtags selected?
- You can monitor your top TikTok hashtags, chosen by TikTok. For these approved hashtags, Sprout can collect the top 1,000 posts from the last 90 days. This method is approved by TikTok and protects user privacy.
- How does TikTok choose which hashtags are available per profile?
- TikTok provides Sprout with a list of the top hashtags available per connected profile account that it deems relevant, in ranked order. We automatically ingest, store, and make those hashtags available in Listening.
- What criteria must a post meet to be available in TikTok’s provided results?
- Post visibility: The post is public.
- Brand hashtag: The post caption contains one or more brand hashtags.
- Lookback period: The post has been posted within the past 90 days.
- User age: The post is not posted by a user who is underage or of an unknown age.
- How often do hashtags change?
- Tiktok updates the list of a connected profile’s available brand hashtags each day. Available hashtags are expected to shift over time to reflect top conversational trends as different brand hashtags make the list.
- How often does it take for a hashtag list change to be reflected in my Topic?
- It can take up to 24 hours for TikTok to make updated brand hashtag data available.
- How much backfilled brand hashtag data is available in Topics?
- For new Topics (w/currently connected TikTok profiles): 30 days or 1,000 brand hashtag messages, whichever comes first.
- For existing Topics (w/currently connected TikTok profiles): As far back as mid-August, or 1000 brand hashtag messages, whichever comes first.
- For new Topics (with NEWLY connected TikTok profiles): 30 days
- For existing Topics (with NEWLY connected TikTok profiles): 90 days
- Can I search for any hashtag on TikTok?
- No, not directly through our listening tool. For your protection and to ensure compliance with TikTok's policies, their API only allows third-party tools like ours to see data related to your own TikTok content. This is different from platforms like X (Twitter) or Reddit, which allow broad, open hashtag searches. This limitation is due to TikTok's API restrictions, not our product. We use TikTok-approved discovery options and cross-network listening to help you find broader trends and insights while staying fully compliant.
- Can I see author information for messages associated with brand hashtags?
- No. TikTok limits third-party listening to protect users and control misuse, so author information isn’t available for brand hashtag data.
Queries
- Can I exclude brand hashtags if I don’t want them in my Topic?
- Yes. You can always add a hashtag to your exclusion term list to ensure they do not end up in your Topic.
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